Posters, business cards, billboards, social media pages, letters, sms campaigns, and white papers -- all companies need some type of marketing collateral regardless of the industry they belong. The development of marketing collateral falls under the category of creative communications -- a function that allows a company to effectively connect with its employees, customers and all other stakeholders.
Social media marketing has been growing steadily and has come a long way since its first days with BBS (Bulletin Board System), CompuServe, and AOL. It started with milestones like the birth of Friendster that was adopted by 3 million users within it’s first few months. And now, we have social media juggernauts like LinkedIn (200 million users as of January 2013), Twitter (500 million users as of 2012), and Facebook (1 billion users as of September 2012).
Using social media has become so popular and even necessary that all kinds of businesses, from small bicycle shops to multi-national corporations, are pouring money, time, and effort just to figure it out for business communications.
Topics: Digital Marketing