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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Thinking About Hiring Creative Talent? 8 Character Traits You Shouldn’t Miss

Posted by admin - June 24, 2013 • 5-minute read

Posters, business cards, billboards, social media pages, letters, sms campaigns, and white papers -- all companies need some type of marketing collateral regardless of the industry they belong. The development of marketing collateral falls under the category of creative communications -- a function that allows a company to effectively connect with its employees, customers and all other stakeholders.

Topics: Creative Process Outsourcing

10 Tips on How to do Business Communications through Social Media [INFOGRAPHIC]

Posted by admin - June 3, 2013 • 4-minute read

Social media marketing has been growing steadily and has come a long way since its first days with BBS (Bulletin Board System), CompuServe, and AOL. It started with milestones like the birth of Friendster that was adopted by 3 million users within it’s first few months. And now, we have social media juggernauts like LinkedIn (200 million users as of January 2013), Twitter (500 million users as of 2012), and Facebook (1 billion users as of September 2012).

Using social media has become so popular and even necessary that all kinds of businesses, from small bicycle shops to multi-national corporations, are pouring money, time, and effort just to figure it out for business communications.

Topics: Social Media Marketing

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