Inbound and
Digital Marketing Insights

With 2015 just around the corner, it’s high time to look back on the Internet Marketing trends and updates that shaped the year. And consider how these will work towards your next strategy.

 1. The Year of Parallax Scrolling.

What goes on in a digital marketing specialist’s day? Helping businesses attract more leads and customers, setting inbound marketing strategies and more.

Nearly seven years after majoring in poetry, I find myself looking at Excel sheets and creating SmartArt versions of the digital marketing cycle, applying inbound marketing strategies that are attractive, delightful and non-instrusive. The journey has been long and, in retrospect, makes a lot of sense.

As an SME, you and your in-house staff already have a lot on your plate – and have decided that you could do without the day-to-day back office tasks. By outsourcing certain processes, you get to channel your energy and resources into generating more income, while saving more due to lower operational and labor cost. The next logical thing to do is to choose the outsourcing partner that’s perfect for you and your company's needs.

The word “perfect” can be relative, as this can vary depending on the context or situation. In the context of outsourcing creative processes, the perfect outsourcing partner can be defined by these qualities:

It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.

It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.