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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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4 Branding & Visual Identity Rules (and How To Break Them)

Posted by Robert Soriano - June 25, 2015 • 4-minute read

People often think that branding and the visual identity of a company are one and the same. However, real branding goes beyond the visuals. Instead, branding expresses what a company (and its products/services) is all about. Yes, some aspects of it may be visual, but in reality, it is a complex concept that just can’t be confined in a singular medium.

Topics: Branding, Creative Design

Creative Process Outsourcing In a Nutshell: Cracking The Big Ideas

Posted by Lorraine Soldevilla - June 19, 2015 • 3-minute read


Since the dawn of globalization, constant improvements in technology have updated the way we collaborate, especially when it comes to marketing and creative processes. However, while the potential for process improvement seems limitless, time and resources remain finite; thus, business owners are faced with the dilemma of catching up to the latest marketing trends while developing their products and services.

Topics: Creative Process Outsourcing

Five Flexible WordPress Themes To Achieve Your Ideal Website Design

Posted by Lorraine Soldevilla - June 8, 2015 • 4-minute read


So you've finally created your website in WordPress, filled out all the important information, and uploaded the content you wanted your prospects to see. But what's this? You're still stuck with the default plain WordPress theme. Wouldn't that make your website look far from appealing, especially to your target audience?

Topics: Creative Design, Web Development

4 Tips for Writing Effective Social Media Copy

Posted by Kimberly Aurelio - June 2, 2015 • 2-minute read

Being a Social Media Manager entails mastering - or at least, getting a decent grasp of - a number of different tasks. Copywriting happens to be one of them; however, the way one should write for social media tends to differ from the writing style typically found in blog posts or academic papers. It’s not surprising; after all, your main objective in writing social media headlines is to grab everyone’s attention and encourage engagement via succinct and captivating copy.

Topics: Content Development, Social Media Marketing

Like a (Real) Boss: How Confident CEOs Earn Their Time Off

Posted by Lorraine Soldevilla - June 1, 2015 • 3-minute read

"You can't carry the world on your shoulders."

This adage perfectly applies to CEOs managing businesses—may it be big, small, or medium-sized. Leading your employees towards meeting your goals hinges on proper time management. Don't feel pressured! You don't have to be preoccupied with your duties all day. There are ways to achieve work-life balance, even as the captain of your company.

Topics: Agency Management or Growth

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