Inbound and
Digital Marketing Insights

Video has been a rising star in content marketing recently, and to say that Facebook has been using it well would be an understatement--the social media giant is among those blazing the trail. Facebook’s efforts to build video up as a medium started in June 2015, when its algorithm added expanded criteria for video ranking. In March 2016, it began prioritising live videos in the news feed. And now that 2017 is hitting its stride, they’ve made a few more adjustments: videos will now be prioritized based on completion rate instead of simple views, along with other adjustments to promote longer videos.

Google Plus has been the butt of digital marketers’ jokes for more than five years now. The infamous social media site is Google’s supposed answer to Facebook but it only has around half the user base of the social media giant. Surprising to many, however, is that Google+ is still alive and, if its recent wave of updates is any indication, it won’t be kicking the bucket any time too soon.

But are the updates enough to make Google+ relevant? We’re breaking down the latest changes to get to the answer. But as we do so, we’d like to take a different perspective: rather than see it as a lacklustre social network, think of Google+ primarily as a means of boosting SEO.

Most people, even marketers, mistake virality as the standard for success in a social media campaign. While fame is almost always a good thing, it wouldn’t immediately guarantee your campaign’s success—that would depend on your campaign’s end goal. What do you need to achieve? Reach? Clicks? Or ROI?

In our last post, we laid out three basic rules for creating an effective mobile landing page: keeping it short, emphasizing a CTA, and using typography to your advantage.

If this is your first time to create a mobile landing page, you have to remember that people visit websites through mobile devices for different reasons than they do on desktops or laptops. I myself would rather do my finances on a desktop than look at cute dog videos, even if it’d have a larger screen—those are best watched on mobile. At least thrice. Who doesn’t like to look at cute dogs at the end of a rough day?

This is our first of two blogs on making the most of your mobile landing pages. We’re starting out with three rules of thumb for getting your LPs into shape: