Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

arrow down
hero-grphc-blog

AMP with Structured Data: Monitoring with Google Search Console

Posted by Karen Cabrera - July 28, 2017 • 5-minute read

In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.

Topics: SEO

Five Ways Creative Process Outsourcing Can Help Your Business

Posted by Robert Soriano - July 21, 2017 • 4-minute read

Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and advertising challenges that many companies face.

Topics: Creative Process Outsourcing

How to Make Landing Pages That Convert

Posted by Ari Santiago - July 20, 2017 • 5-minute read

The best landing pages are considered the best because they achieve one thing: converting visitors into leads. If they can manage that well, they need do nothing else. The flipside, of course, is that a landing page that’s not getting conversions is just digital dead weight.

Topics: Web Development, Conversion Rate Optimization

The Influence of Social Media: How It’s Making Life Easier in 2017

Posted by Danielle Landero - July 18, 2017 • 3-minute read

In 2015, we wrote about the top five ways social media made our lives easier. Now—with two years of new platforms, updates to old ones, and changes in technology—we revisit the influence of social media and how it makes life easier for marketers.

Topics: Social Media Marketing

Making a Marketing Funnel Template for Content that Converts

Posted by Ari Santiago - July 17, 2017 • 5-minute read

There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often underestimated, however,  is one of marketing’s basic models: the marketing funnel. Simple but universally applicable, the funnel is an efficient method for moving visitors down the path to becoming customers.

Topics: Content Development, Conversion Rate Optimization

June Digital Marketing Trends: Metrics, Chatbots, and Google’s Update

Posted by Danielle Landero - July 13, 2017 • 3-minute read

Let’s start the midyear by checking out some updates to major digital platforms from last month: Facebook introduced two new updates and a long-running Google update made further progress. Meanwhile, chatbots continues to rise in popularity.

Topics: Digital Marketing News

HubSpot Migration: Why and How to Move Your Website

Posted by Louie Gerodiaz - July 9, 2017 • 4-minute read

In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors are fundamental, but for business purposes, your site should also have workflow automation, social media integration, and similar functions.

Topics: Web Development, HubSpot

How a Decentralized Content Strategy Should Change Your SEO Strategy

Posted by Monabelle Salaan - July 4, 2017 • 4-minute read

Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working. 

Recently, however, decentralized content has been making a comeback, thanks largely to the number of social media and content sharing platforms available.

Topics: Content Development, SEO

Recent Posts