In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to...
Topics: Digital Marketing
Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and...
Topics: Business
The best landing pages are considered the best because they achieve one thing: converting visitors into leads. If they can manage that well, they need do nothing else. The flipside, of course, is...
Topics: Web Development Digital Marketing
In 2015, we wrote about the top five ways social media made our lives easier. Now—with two years of new platforms, updates to old ones, and changes in technology—we revisit the influence of social...
Topics: Digital Marketing
There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often...
Topics: Digital Marketing
Let’s start the midyear by checking out some updates to major digital platforms from last month: Facebook introduced two new updates and a long-running Google update made further progress. Meanwhile,...
Topics: Digital Marketing News
In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors...
Topics: Web Development Marketing Tools HubSpot
Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however,...
Topics: Digital Marketing
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