Inbound and
Digital Marketing Insights

Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and advertising challenges that many companies face.

The best landing pages are considered the best because they achieve one thing: converting visitors into leads. If they can manage that well, they need do nothing else. The flipside, of course, is that a landing page that’s not getting conversions is just digital dead weight.

There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often underestimated, however,  is one of marketing’s basic models: the marketing funnel. Simple but universally applicable, the funnel is an efficient method for moving visitors down the path to becoming customers.

Let’s start the midyear by checking out some updates to major digital platforms from last month: Facebook introduced two new updates and a long-running Google update made further progress. Meanwhile, chatbots continues to rise in popularity.

In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors are fundamental, but for business purposes, your site should also have workflow automation, social media integration, and similar functions.

Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working. 

Recently, however, decentralized content has been making a comeback, thanks largely to the number of social media and content sharing platforms available.