Inbound and
Digital Marketing Insights

The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

Have you been keeping up with the latest in current marketing trends? Here are the tech updates that kicked off the second half of the year:

Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project.  Depending on the undertaking, a brief can take a more specific form such as a “project brief” or a “creative brief.” 

These two briefs serve similar functions: they clarify the objective/s of the undertaking, specify a framework for it and provide the guidelines for the project team to follow.  

Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.

One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life.

Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one of the country’s best companies for “Creating a Culture of Wellness.” The award, presented on the 26th of July, distinguished StraightArrow as the 3rd best among 21 entries in PMAP’s nationwide contest.