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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Blogging and Bartending I: The Long and Short of Types of Content

Posted by Ari Santiago - August 31, 2017 • 5-minute read

The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

Topics: Digital Marketing

Microsoft, Google and Facebook Updates in Current Marketing Trends

Posted by Danielle Landero - August 24, 2017 • 3-minute read

Have you been keeping up with the latest in current marketing trends? Here are the tech updates that kicked off the second half of the year:


Topics: Digital Marketing News

Making it Brief: The Difference between Project Briefs and Creative Briefs

Posted by Ari Santiago - August 16, 2017 • 4-minute read

Simply put, a brief is a concise summary document that serves as a starting point for a collaborative project.  Depending on the undertaking, a brief can take a more specific form such as a “project brief” or a “creative brief.” 

These two briefs serve similar functions: they clarify the objective/s of the undertaking, specify a framework for it and provide the guidelines for the project team to follow.  

Topics: Business

How the Best Email Subject Lines Work

Posted by Kyle Edralin - August 14, 2017 • 7-minute read

Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.

Topics: Digital Marketing

StraightArrow among the Country’s Best for Employee Fitness

Posted by Ari Santiago - August 10, 2017 • 4-minute read

One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life.

Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one of the country’s best companies for “Creating a Culture of Wellness.” The award, presented on the 26th of July, distinguished StraightArrow as the 3rd best among 21 entries in PMAP’s nationwide contest.

Topics: Company News

The Best Email Marketing Tools & Services For Outsourcing in 2017

Posted by Neah Bejado - August 2, 2017 • 9-minute read
Every business has different email marketing needs. And whether you’re just starting out with email automation software or are a longtime user, you’ve probably wondered which one provides the best email marketing services. But at each turn you’re confounded: some sport more features, others are easier to use, and some are, well, free.

Topics: Digital Marketing, Marketing Tools

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