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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Toward a Creative Nation

Posted by Ari Santiago - November 28, 2017 • 4-minute read

Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

Topics: Company News

Purpose in Practice: A Case for Creative Process Outsourcing

Posted by Ari Santiago - November 26, 2017 • 4-minute read


In his study of 100 of the fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose.  By purpose, he did not mean the familiar mission-vision statement, though. Ismail was talking about something he calls a “massive transformative purpose (MTP).”

Topics: Company News

Making a #CreativeNation: The Creative Academy for Students (CAST)

Posted by Ari Santiago - November 23, 2017 • 3-minute read

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

Topics: Company News, Corporate Culture

What is a Good Bounce Rate? Tips for Better Benchmarks

Posted by Ari Santiago - November 19, 2017 • 5-minute read

The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing what your page is supposed to do.

Topics: SEO

Social Media Updates: Longer Tweets and PayPal on Messenger

Posted by Ari Santiago - November 16, 2017 • 3-minute read

Longer tweets have finally left their limited testing phase and are available to their broader user base. Meanwhile, Messenger is rolling out a new feature of its own in a limited release: peer-to-peer payments via PayPal. Read on for these social media updates, as well info on some recently released website management tools.

Topics: Digital Marketing News

Three Things to Check Before You Outsource Web Development

Posted by Ari Santiago - November 10, 2017 • 5-minute read

There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of a website is a solid strategy, it’s not a shortcut—jump into outsourcing unprepared and you may find its benefits suddenly stretched thin.

Topics: Web Development

A Guide to Proactively Monitoring SEO Performance

Posted by Ari Santiago - November 6, 2017 • 4-minute read

Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid strategic move to entrust your SEO to the experts, it’s always a good idea to stay involved. By supplementing the SEO reports from an outsourced specialist with your own search monitoring, you can get even more out of your SEO arrangements.

Topics: SEO

Facebook’s “Explore” Experiment and Other News in Social Media Trends

Posted by Ari Santiago - November 3, 2017 • 3-minute read

The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic reach, although paid posts remain, as expected, on the main newsfeed. Meanwhile, Instagram has tweaked its own ad practices with a change in graphics, while LinkedIn has implemented autoplay on videos. Read on for details.

Topics: Social Media Marketing

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