Inbound and
Digital Marketing Insights

Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

In his study of 100 of the fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose.  By purpose, he did not mean the familiar mission-vision statement, though. Ismail was talking about something he calls a “massive transformative purpose (MTP).”

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing what your page is supposed to do.

Longer tweets have finally left their limited testing phase and are available to their broader user base. Meanwhile, Messenger is rolling out a new feature of its own in a limited release: peer-to-peer payments via PayPal. Read on for these social media updates, as well info on some recently released website management tools.

There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of a website is a solid strategy, it’s not a shortcut—jump into outsourcing unprepared and you may find its benefits suddenly stretched thin.

Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid strategic move to entrust your SEO to the experts, it’s always a good idea to stay involved. By supplementing the SEO reports from an outsourced specialist with your own search monitoring, you can get even more out of your SEO arrangements.

The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic reach, although paid posts remain, as expected, on the main newsfeed. Meanwhile, Instagram has tweaked its own ad practices with a change in graphics, while LinkedIn has implemented autoplay on videos. Read on for details.