Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and...
Topics: Company News
In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose. By purpose, he did not mean the familiar mission-vision statement, though....
Topics: Company News
Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we...
Topics: Company News
The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing...
Topics: Digital Marketing
Longer tweets have finally left their limited testing phase and are available to their broader user base. Meanwhile, Messenger is rolling out a new feature of its own in a limited release:...
Topics: Digital Marketing News
There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of...
Topics: Web Development
Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid...
Topics: Digital Marketing
The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic...
Topics: Digital Marketing
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