Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends through social media. According to We Are Social’s annual Global Digital Report, there has been a 13% increase in the number of social media users worldwide—adding to the already existing 3.1 billion users.
As digital marketing counts more than a decade, email marketing—and whether it still has impact and relevance to desired markets—continues to be heavily debated. Digital technology is constantly evolving. Because of this, the label dubbing email marketing as old school has left a fair share of misconceptions and myths.
The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, competition will also be intense, so you need to come up with unique, catchy ideas to stand out. This can also be the time to work on social media christmas campaigns to capture the attention of your target audience.