In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.
COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.