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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 5-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

Help Your Business Survive the COVID-19 Crisis

Posted by Ia Del Rosario-Gust - March 24, 2020 • 4-minute read

COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.

Topics: Digital Marketing, Business Strategy, Leadership

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