Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

arrow down

Alyssa Ashley Cruz

is a Social Media Specialist at StraightArrow Corporation. She's a Star Wars geek with a penchant for both movies and travelling.

Recent Posts:

Level Up Your Social Media Marketing in 2016

Posted by Alyssa Ashley Cruz - February 29, 2016 • 4-minute read
Social media is ever-changing, and each year, social media networks such as Facebook and Twitter update their features. Ditch your old strategies — the ones that didn’t work for your business last year — and step up with your social media marketing in 2016.

Topics: Social Media Marketing

Throwback to the Top Social Media Moments in 2015

Posted by Alyssa Ashley Cruz - February 18, 2016 • 7-minute read

Social media has become the online diary of many people and is one of the most powerful marketing tools today. Every year, events and issues dominate the social media and discussions spread like wildfire, and 2015 was no exception. Here’s a brief review of what happened in social media in 2015.

Topics: Social Media Marketing

DECONSTRUCTING VIRAL Part 2: How to Become a Viral Success on Social Media

Posted by Alyssa Ashley Cruz - November 10, 2015 • 6-minute read

Viral campaign content on social media tends to come in various types, depending on the message you want to send to your audience. In the first part of the DECONSTRUCTING VIRAL series, we talked about what makes content go viral on social media, as well as which types of content appeal to online communities.

Topics: Social Media Marketing

DECONSTRUCTING VIRAL Part 1: What Makes Content Viral in Social Media

Posted by Alyssa Ashley Cruz - May 17, 2015 • 6-minute read

DECONSTRUCTING VIRAL is a two-part blog series that aims to analyze viral campaigns in social media. This installment talks about which types of posts appeal to majority of users.

Remember how ‘The Dress’ that broke the Internet a few months back led to a global discussion of whether its color was blue-black or white-gold? Who could have predicted that a simple photo of a dress would spread like wildfire and become “viral?”

Topics: Social Media Marketing

Recent Posts