Inbound and
Digital Marketing Insights

In a lifetime, an average person spends five years and four months on social media. While facebook is the leading social media platform in terms of active users, it’s actually Youtube where people tend to spend more time. This begs the question: which social media platform is best for business and marketing?

The start of June welcomes another set of updates for digital marketers.Facebook and Snapchat roll out new features for marketing, even as LinkedIn cuts back on some. Meanwhile, Google unveils its new service catering to SMEs looking for websites of their own.

While a lot of businesses have gotten into social media, few really understand it—the best times to post, the best ways to write copy or format images, and how to manage posting schedules on multiple platforms efficiently.

The question is no longer whether your brand needs social media—it has become a virtual necessity—the question is how to do it best. So we’re running down a list of social media best practices to set you on the course to the best results.

Last May saw Instagram, Facebook, and Pinterest making changes to their platforms. Meanwhile, Google introduced a new update, by the name of Fred, that’s had some websites changing tack.

Here’s our rundown of last month’s major technical updates in the digital marketing world:

Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are planning to add Snapchat—which blends videos, photos, and chat—to their content distribution strategies.

Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is posting supposedly candid shots to highlight company culture or show that they’re, so to speak, human.

These people would argue that compartmentalisation is the key to keeping work and the rest of life in balance. But if that were so, why are most of the social media sites for business just personal social networks that corporations choose to set up shop in? In fact, beyond LinkedIn, it’s difficult to name a network that seems more business than personal.