Inbound and
Digital Marketing Insights

While a lot of businesses have gotten into social media, few really understand it—the best times to post, the best ways to write copy or format images, and how to manage posting schedules on multiple platforms efficiently.

The question is no longer whether your brand needs social media—it has become a virtual necessity—the question is how to do it best. So we’re running down a list of social media best practices to set you on the course to the best results.

Last May saw Instagram, Facebook, and Pinterest making changes to their platforms. Meanwhile, Google introduced a new update, by the name of Fred, that’s had some websites changing tack.

Here’s our rundown of last month’s major technical updates in the digital marketing world:

Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are planning to add Snapchat—which blends videos, photos, and chat—to their content distribution strategies.

Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is posting supposedly candid shots to highlight company culture or show that they’re, so to speak, human.

These people would argue that compartmentalisation is the key to keeping work and the rest of life in balance. But if that were so, why are most of the social media sites for business just personal social networks that corporations choose to set up shop in? In fact, beyond LinkedIn, it’s difficult to name a network that seems more business than personal.

There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually   :

A recent study conducted by Social Fresh found that in 2016 found that nearly half of all companies surveyed outsourced part of their social media. The most widely outsourced task, social advertising, was completely outsourced by 17% of all companies and partially outsourced by 33%. However, there remain certain misconceptions about social media marketing that make people think twice about outsourcing it.