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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Hana Abello

Hana Abello heads the Social Media Department at StraightArrow Corp. She is a personal blogger and a social media passionista. When not online, she's also a makeup enthusiast and a photohobbyist.

Recent Posts:

Understanding Google Adwords Keyword Match Types: A Visual Guide

Posted by Hana Abello - May 13, 2015 • 6-minute read


Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business and more importantly, getting more visits to their website. Hence, with the high volume of competition and equally great ads that you have to beat for premium advertising space, getting your quality score up would be an effective way to ensure your ads gets displayed over those from other advertisers while paying a lower cost-per-click.

Topics: PPC

Google+ Collections: The Newest Ace Up Google’s Sleeve

Posted by Hana Abello - May 5, 2015 • 6-minute read

During the early days of Google+, people believed that it would eventually replace the social media giants Facebook and Twitter. Unfortunately, despite being a product from the big G, it has so far been unsuccessful in completely capturing the elements of what social users find engaging in a social platform.

Topics: Social Media Marketing, Digital Marketing News

Three HubSpot Blogging Dashboard Features for Epic Content Marketing

Posted by Hana Abello - April 30, 2015 • 4-minute read

We’re all familiar with how blogging fits into the Inbound Methodology of Attract, Convert, Close, and Delight. In fact, Inbound Now notes that B2B businesses who take the time to maintain a business blog enjoy 67% more leads than businesses who do not. Despite this strong supporting evidence for blogging, there are a lot of other reasons to blog: providing value and addressing your buyer persona’s main points are some of the best reasons to jump into the blogging bandwagon.

Topics: Content Development, Inbound Marketing

Celebrating the Best of Online Media at Social Media Day Philippines 2014

Posted by Hana Abello - July 1, 2014 • 6-minute read

After being named by Universal McCann as the Social Networking Capital of the World in 2013 and recently declared by TIME Magazine as the Selfie Capital of the World, it is no surprise that the Philippines celebrated this year’s Social Media Day with quite a lot more pizzazz than last year.

Topics: Company News

Tweeting a New Tune: 4 New Features to Optimize your Twitter Profile

Posted by Hana Abello - May 27, 2014 • 4-minute read

A little bird told us that come May 28, Twitter will roll out an all-new profile for its users... and it seems as if not everyone is happy about it.

Despite the promise of a friendlier vibe and an improved layout, a number of Twitter users appear to be opposed to the idea, refusing to give the new layout a chance to spread its wings and take flight. Of course, resistance to changes in social media (and in everything else, really) is hardly unheard of - just ask the people behind Facebook, whose users seemingly spring to life in protest every time an update rolls out.

Topics: Social Media Marketing

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