Inbound and
Digital Marketing Insights

Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business – and more importantly, getting more visits to their website. Hence, with the high volume of competition and equally great ads that you have to beat for premium advertising space, getting your quality score up would be an effective way to ensure your ads gets displayed over those from other advertisers while paying a lower cost-per-click.

During the early days of Google+, people believed that it would eventually replace the social media giants Facebook and Twitter. Unfortunately, despite being a product from the big G, it has so far been unsuccessful in completely capturing the elements of what social users find engaging in a social platform.

We’re all familiar with how blogging fits into the Inbound Methodology of Attract, Convert, Close, and Delight. In fact, Inbound Now notes that B2B businesses who take the time to maintain a business blog enjoy 67% more leads than businesses who do not. Despite this strong supporting evidence for blogging, there are a lot of other reasons to blog: providing value and addressing your buyer persona’s main points are some of the best reasons to jump into the blogging bandwagon.

After being named by Universal McCann as the Social Networking Capital of the World in 2013 and recently declared by TIME Magazine as the Selfie Capital of the World, it is no surprise that the Philippines celebrated this year’s Social Media Day with quite a lot more pizzazz than last year.

A little bird told us that come May 28, Twitter will roll out an all-new profile for its users... and it seems as if not everyone is happy about it.

Despite the promise of a friendlier vibe and an improved layout, a number of Twitter users appear to be opposed to the idea, refusing to give the new layout a chance to spread its wings and take flight. Of course, resistance to changes in social media (and in everything else, really) is hardly unheard of - just ask the people behind Facebook, whose users seemingly spring to life in protest every time an update rolls out.