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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Jessie Genio

Jessie is fond of the lovely, the strange, and the cute—think of animals, art, dance, literature, and the slow little spaces in everyday life. She’s one of StraightArrow Corporation’s Social Media Associates and she uses the whale emoji a lot.

Recent Posts:

Social Media Page Features You Might Not Be Using

Posted by Jessie Genio - January 3, 2017 • 6-minute read

Are your business’s social media platforms fully optimised? You may have a routine that your refined over time, but established patterns can lead you to overlook new or less widely-used features. Here are six underrated features your business could use to improve productivity, increase engagement, and gain insight.

Topics: Digital Marketing

Optimising Your Social Media Pages This Christmas

Posted by Jessie Genio - November 11, 2016 • 2-minute read

It’s once again that time of the year when man treats fellow man with goodness, kindness and cheer. The holidays are always a good time to celebrate with anyone: the festive atmosphere, the year-end bonuses, the time spent with family.

Topics: Digital Marketing

Holiday Marketing Tips: Celebrate Halloween with Social Media

Posted by Jessie Genio - October 20, 2015 • 3-minute read

One of the great benefits of social media’s presence within the inbound marketing methodology is that it not only provides a more direct way to connect with fans and customers, but it can also be updated in real time or scheduled in advance. This makes it a good tool to promote brand awareness by virtue of posts originating on social media, and to drive traffic to your website.

Topics: Digital Marketing

Psychology of Inbound Marketing: Studies on Online Social Interaction

Posted by Jessie Genio - May 11, 2015 • 6-minute read

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.

Topics: Business

Curb Creative Block! 10 Tips to Boost Creativity

Posted by Jessie Genio - April 16, 2015 • 4-minute read

Continually producing great ideas and putting them into action is hard work. The life of a creative is rewarding, but there are just some instances when your mind refuses to work and nothing seems to end up the way you wanted it. At that point, you’ll know that a dreaded enemy has once again appeared in your midst—creative block!

Topics: Creative Design

Psychology of Inbound Marketing: Basics of Cognitive Dissonance

Posted by Jessie Genio - February 12, 2015 • 5-minute read

Discover how using psychology can change the way you think about marketing. Learn about how cognitive dissonance affects buyer decision-making.

As inbound marketers, it is important to remember that we’re all human. Everyone running a brand or company is human, and those we market to are equally human with their own thoughts, desires, and expectations. 

Psychology is the scientific means for us to understand the mental processes and behavior of human beings, making it a great complement to marketing. After all, understanding your target demographic’s goals and pain points is essential to a great inbound marketing strategy.

Topics: Business

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