Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Maria Ysabel Go

Sab is a Social Media Specialist at StraightArrow Corporation. An artist and designer at heart, Sab enjoys browsing for the latest in the graphic and fashion design world. On weekends, she likes geeking out about Star Wars and Harry Potter. She also likes to keep track of 50s, 80s, and 90s movies.

Recent Posts:

Social Media and SEO Recap - April & May 2018

Posted by Maria Ysabel Go - May 31, 2018 • 7-minute read

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories and, just recently, we're bombarded with Facebook news and updates in response to the GDPR.

Keeping up to date with such developments helps ensure that your brand remains agile, relevant and competitive. But easier said than done, right?

In this blog post, we summarize all the latest social media and SEO updates that you should know. A few of them may even become the game changer for your next marketing strategy!

Topics: Digital Marketing News, SEO, Social Media, Social Media Updates, SEO Updates

Seasonal Promotional Ideas: The Foolproof Guide

Posted by Maria Ysabel Go - February 9, 2018 • 9-minute read

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season comes with a unique set of holidays, events and activities, and there’s no shortage of ways to make your marketing campaigns relevant and timely.

Topics: Inbound Marketing

How To Cope with Unanswered Emails

Posted by Maria Ysabel Go - January 5, 2017 • 4-minute read

Figuring out how to deal with an unresponsive client is a problem almost all employees, regardless of status, encounter throughout any business process. Whether you are waiting for an urgent response or dependent on an important campaign approval, the waiting game for client responses tend to be, more often than not, endless.

The interesting thing is that despite how surprisingly common this problem is, most account managers or PR professionals struggle to deal with it. This causes account managers to ask themselves, “How long do you have to wait for a response? How do you move forward if you don’t hear from them?” The list of questions can go on and on. So, how do you remedy this type of situation? Allow us to share some of the most important insights on how you can follow up an email after hearing no response from a client.

Topics: Email Marketing

Evaluating a Creative Design Employee

Posted by Maria Ysabel Go - November 29, 2016 • 4-minute read

Giving and receiving constructive feedback is essential to all learning and development processes. But when evaluating visual projects of various sorts, it is easy to get lost in the world of visual communication, especially when everything feels so original, unique, or plainly subjective. Luckily, there are a number of clear criteria that can be exceptionally helpful when it comes to evaluating creative work:

Topics: Creative Design

Face Value: Building Brand Loyalty through Social Media Engagement

Posted by Maria Ysabel Go - October 25, 2016 • 5-minute read

When it comes to social media, it’s not just about the number of likes and followers
you have. Although this is a vital part, there’s so much more to social media measurement than just this.

Topics: Branding, Social Media Marketing

Work (+) Engagement: Social Media’s Role in Recruitment

Posted by Maria Ysabel Go - May 24, 2016 • 3-minute read

What’s the first thing that comes to mind when you hear “recruitment process”?  Is it “a waste of time” or “arguably frustrating?” Well, those days are long gone. Along with the progression of time and technology, the need for improved recruitment systems also increased. This is where social media steps in.

Topics: Social Media Marketing

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