Inbound and
Digital Marketing Insights

As a marketer keeping up with the times, you may have seen a few articles alleging that Facebook is falling fast. Like Icarus, they say, Facebook has flown too close to the sun and its impending downfall will end in an ugly splat. A few of the reasons they name are sluggish monthly returns on investment, declining reach over time, and the threat that fake fans pose to engagement.

We’re writing this to show that Facebook’s supposed fall is, like the Icarus story, a myth.

Companies are like people: employees are like the cells, constituting organs of departments, connected by the synapses of memos and the blood of common cause. Like a person, a company builds its identity on the work it does and the things it makes; similarly, also, it can point out its birth and the various milestones of its life.

Just as people go through periods of happiness and hardship, the fortunes of companies have seasons of their own: performance audits, certification tests, mergers and acquisitions, or even expansions. Continuing the comparison, it’s best that companies learn when to turn to other companies—some seasons, after all, shouldn’t be spent alone.

In an earlier article, we discussed the three factors that you should consider when looking for outsourcing vendors: reviewing their track record, gauging their communication skills and tools, and examining their IT certifications and infrastructure.

In this installment, we’ll be discussing three more elements to consider. This may seem like a long list, but the best insurance against a failed outsourcing venture is preparation. To have a good working relationship with an outsourcing provider, align your expectations with the standards listed below.

You may have stumbled on a number of articles that explain the benefits of outsourcing. There’s a lot of truth to them: outsourcing has a lot of perks for businesses that have gaps in processes, or for startups that can’t fund whole departments. There are plenty of companies out there that can meet your business needs and deliver consistent excellence.

Human Resources do a lot of work. They build the framework of the company, swell the ranks of the business, maintain employee satisfaction, and train people for leadership positions—all at the same time. They’re centred on people, and in all corporations, people are the backbone of your success. But still, theirs is an unsung duty.

These days, more and more companies are entrusting their processes to offshore providers. But outsourcing is not limited to call services anymore; different fields like public relations, human resources, administration, and even creative processing have already begun to capitalize on this trend.