If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing its client’s problem. That is why making a creative brief that will not only guide, but also inspire your creatives, is of great importance. Here are five tips on how to draft an exceptional creative brief:
Topics: Content Development
More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total marketing budget is spent on content.