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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Nef Gayola

Nef is a content writer at Straightarrow. When she's not binge-watching TV series, she's probably reading articles on subjects ranging from makeup to exobiology. In a love-hate relationship with the arts and humanities.

Recent Posts:

Five Foolproof Tips for Creating an Exceptional Creative Brief

Posted by Nef Gayola - April 12, 2017 • 5-minute read

If there’s one document need when working on a creative a project, it’s the creative brief. It is the foundation and the framework of the whole project, which will lead your team toward addressing its client’s problem. That is why making a creative brief that will not only guide, but also inspire your creatives, is of great importance. Here are five tips  on how to draft an exceptional creative brief:

Topics: Content Development

Striking the Balance: Outsourcing and Insourcing Content

Posted by Nef Gayola - February 20, 2017 • 5-minute read


More and more companies have been turning to content marketing and reaping the benefits. According to the Content Marketing Institute’s latest trends report, on average, 29% of brands’ total marketing budget is spent on content.

Topics: Creative Process Outsourcing, Content Development

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