As a digital agency owner, you know how important it is to keep up with and embrace change—especially when your website is concerned. Every now and then, you’ll have to take a look at your so-called “digital billboard” and review what’s working and what isn’t. Upon evaluation, you may decide to conduct a revamp to give your layout a fresher look and your market a better experience, so you could convert them into leads and eventually turn them into customers. Fortunately, you have options to select from once you’ve decided to revamp your website. You can either choose to do it yourself (DIY) or turn to outsourcing web development. The question is, which works best for you? Which can address your needs better?
Topics: Agency Management or Growth
Thanks to developments in technology, it’s become easier for companies to tap into resources from almost every corner of the world. With this advantage, more and more have embraced and enjoyed the benefits of outsourcing. But did you know that many have benefited from outsourcing even before the dawn of the digital age?
In our previous blog post, we discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them easier to understand.
In order to leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. What makes your visitors stay? What makes them leave? What interests them? What do they ignore? Determining these things will guide you in identifying what aspects of your website you need to improve.
Fortunately for digital marketers, there are plenty of digital marketing tools that can assist in analyzing and improving websites for better conversion. One such tool is called a heatmap.
Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.
But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.