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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Nic David

is a Social Media Specialist at Straightarrow Corporation. Proving the phrase “small but mighty,” she enjoys tackling under the sun in a good game of Rugby. When she isn’t in her Rugby beast mode self, she enjoys traveling and reading.

Recent Posts:

Unearthing your Brand's Aesthetic on Instagram

Posted by Nic David - June 11, 2019 • 12-minute read

Here’s an open secret—people are attracted to a well-managed brand aesthetic. But what some content creators and curators fail to realize is that there is such a thing as being too visual. This is a mistake that even established brands can make, which can result in losing the message they want to communicate to their market.

Topics: Social Media Marketing, Social Media

What went down in Social Media this February 2019?

Posted by Nic David - March 12, 2019 • 10-minute read

What went down in Social Media this February 2019?

Staying updated is pretty easy in the constantly evolving virtual realm. It’s as easy as staying up-to-date with your friends and family’s Valentine’s Day celebrations during the month of love—through the use of social media.

Topics: Social Media Updates

The Royal Treatment: Why Email Marketing is STILL King

Posted by Nic David - December 14, 2018 • 8-minute read

As digital marketing counts more than a decade, email marketing—and whether it still has impact and relevance to desired markets—continues to be heavily debated. Digital technology is constantly evolving. Because of this, the label dubbing email marketing as old school has left a fair share of misconceptions and myths.

Topics: Content Development, Email Marketing, Digital Marketing News

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