As a business owner, you’re most likely aware that outsourcing services can be a viable and reliable option to help get work done. While there are risks to consider when handing over select business processes and tasks, outsourcing has been known to increase business productivity and efficiency.
If you’re looking to invest in outsourced marketing services, here are our answers to some frequently asked questions to provide you with better insights on how to make outsourcing work for your business.
1. What is “creative process outsourcing” or CPO?
Most people are familiar with business process outsourcing (BPO) which offshores back-office operations and similar business functions. Creative Process Outsourcing (CPO) companies, however, specialize in providing solutions for digital and print marketing, advertising, and brand management, to name a few.
2. What tasks can I outsource?
You can outsource almost any business function or process—what’s important is identifying the areas you need help with the most. For a better idea of which tasks you can outsource, here are a few:
- Creative Design
- Customer and Technical Support
- Data Entry
- Web Services and Development
3. Is it worth it?
One of the main reasons companies choose to outsource creative services or business processes is that it can reduce costs for the company. Outsourcing services are often more cost-efficient as opposed to hiring and training in-house employees. However, take note that finding a reliable estimate on how much you can save will be dependent on your industry and what work you’re looking to outsource.
4. Can I outsource even though I’m a small or medium-sized business?
Good news: making use of business outsourcing services isn’t just for big companies with big budgets! Innovation in technology has made it more and more accessible to businesses of all sizes. In fact, if you’re a small or medium company, outsourcing can help you scale your business.
5. Will I lose control if I outsource?
As a business owner, providing access to your outsourced team is always within your control. What they can help you with is to keep you on top of critical functions while making work more manageable.
If you’re interested in learning more about StraightArrow as a CPO provider, you may also read the answers to our FAQs below.
1. Who is StraightArrow?
StraightArrow is the pioneer of creative process outsourcing in the Philippines. Since 2010, we have been providing efficient, reliable and scalable creative and marketing support to digital agencies and creative teams around the world.
We bring together award-winning creativity, technological capability, information security and operational systems and processes that translate our clients’ strategies and ideas into campaigns, marketing collateral and other creative work.
2. Who do we support?
Our best, most successful relationships are with creative agencies and strategic marketing teams who can develop effective marketing strategies, provide clear creative direction and are strong account and project managers. We are great at execution. We can be your creative muscle by providing you with an experienced team of creative and marketing specialists.
3. What services does StraightArrow offer?
- Content Development
- Creative Design
- Inbound Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing
- Web & Mobile Applications (App) Development
For more information about our services and to view our portfolio, click here.
Still on the fence about outsourcing for your business? If you need figures to help you determine whether you should outsource or not, you may use our free outsourcing calculator by clicking the button below.