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Hark! Why the Holidays Are a Season for Offshoring

Written by: Marti Rodriguez
November 3, 2016 • 5-minute read

Hark! Why the Holidays Are a Season for Offshoring

Companies are like people: employees are like the cells, constituting organs of departments, connected by the synapses of memos and the blood of common cause. Like a person, a company builds its identity on the work it does and the things it makes; similarly, also, it can point out its birth and the various milestones of its life.

Just as people go through periods of happiness and hardship, the fortunes of companies have seasons of their own: performance audits, certification tests, mergers and acquisitions, or even expansions. Continuing the comparison, it’s best that companies learn when to turn to other companies—some seasons, after all, shouldn’t be spent alone.

Holidays: The Most Wonderful (Over)time of the Year

Ah, the holidays: among the happiest seasons of the month! You can take a few days off, catch up with friends and family, share gifts and blessings, and all this after claiming the holiday bonus.

Well and good for employees, definitely, but someone’s got to pick up the slack.

Marketing Managers are challenged to maintain company processes during this time, together with sales. Marketing initiatives are usually full-force this time. December is considered to be one of the most stressful months of the year (with September as the most relaxing one). For marketers, their challenge lies in monitoring their executions to make sure that when they turn over a new leaf next year, they are on track with the expected revenue.

However, ‘tis also the season when employees file leaves of absence for trips and vacations, their relaxation purchased by the doubled work of those they leave behind—especially if they’re in sales, where work tends to peak when the rest of the world is on break..

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HOLIDAY WORK: They’re drinking to drown their overtime agony.

Luckily, no matter which processes are left understaffed, you can find  outsourcing companies specialized to take them on. Philippines and India for example, have considerable experience and training customer service via phones, live chats, or emails. Some companies specialise in creative services, like managing digital branding and social media communities, so your advertisements, events, and media presence is consistent. Your processes won’t be put to a hard stop, and your employees can enjoy their leaves with peace of mind.

Giving-back Season: Annual Marketing Reports

All good businesses do their marketing reports well and in a timely manner—so the theory goes. When it comes to pay the dues, marketing departments are swamped by last-minute processing and sudden out-of-budget expenditures, which can affect their report accuracy and eventually, their initiatives for next year.

Don’t be afraid of holding the ball when making the manual report. You can minimise mistakes and finish the report before deadlines by outsourcing your insight analytics and finance to other experts in the field. Some companies even offer recommendations based on the data, and you can use those when you pitch to your big bosses after a new fiscal quarter starts.

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“I uh, have it all under control, boss.”

Considering how risks can erupt and communicate regularly with your outsourcing partner to help you pre-empt issues. By the time you get to work , your mind will be as clear as how you left your desk before thanksgiving!

Season of beginnings: Expanding Roots

It may sound counter-intuitive: when expanding for new sites, companies have to spend for plenty of overhead costs, like manpower, electricity, water, rent, and competitive salaries of employees. How could companies spend more money, when they can barely stand on their own? Isn’t that counterintuitive?

That’s a common misconception. Their secret: business continuity while expanding. When companies outsource, they deduct hiring an entire regularized team’s worth of work and benefits from their payroll. Add the investments in to train them and the risk of starting over when they leave—the costs can be staggering.

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The success of a startup lies in the correct investments they make early on.

In outsourcing, a company doesn’t have to train employees nor deal with the risk of attrition and more expenses. This itself is already an advantage. According to IBM’s research on outsourcing preference, 27% of companies want to outsource because of savings, and 37% of those are growth-seekers. As Adam Smith said in his book, Wealth of Nations, “If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them.” He got it right.

Now that you’re more aware what outsourcing can do for your company, don’t worry about excessive costs. Canvass companies which can offer free consultations and quotations so you don’t overextend your budget. Most of outsourcing firms can work on a strictly contractual basis. You can just avail of their services one season, one quarter, or even one month, if you want. One thing’s for certain: once you experience the benefits of outsourcing, you won’t go back!

Outsourcing may still sound too good to be true right now. If you wanna read more benefits of outsourcing, visit our blog.


Marti Rodriguez
Marti Rodriguez
is a Social Media Associate at StraightArrow Corporation. He likes video games and Les Miserables. He was told that he was named after a scholar-general of the Roman centurion army who ferociously defended his motherland against Persian invaders, and that he looks really good in sweaters. Then again, his mother tells him lots of things.



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