Should You Build Your Website Yourself or Outsource It?

Posted by Neima Chowdhury - April 1, 2019 • 4-minute read

Should You Build Your Website Yourself or Outsource It

As a digital agency owner, you know how important it is to keep up with and embrace change—especially when your website is concerned. Every now and then, you’ll have to take a look at your so-called “digital billboard” and review what’s working and what isn’t. Upon evaluation, you may decide to conduct a revamp to give your layout a fresher look and your market a better experience, so you could convert them into leads and eventually turn them into customers. Fortunately, you have options to select from once you’ve decided to revamp your website. You can either choose to do it yourself (DIY) or turn to outsourcing web development. The question is, which works best for you? Which can address your needs better?

Do it yourself

As a digital agency, it’s reasonable that you would consider doing all the work yourself. After all, you have extensive knowledge about the digital sphere and your target market. You also know what you need in your website, so chances are, your own final product will be exactly what you want it to be.

There’s also the fact that you’re already familiar with your brand—it’s yours—as well as what functions you expect your website to have. DIY allows you better control over the conceptualization of its design and functionalities, giving you the assurance that your website is in good hands.

However, take note that revamping your website is not as easy or as fast as it sounds. As a digital agency owner, DIY-ing your website revamp can be overwhelming and time-consuming all on its own. Remember that you already have clients to serve, employees to manage, and ultimately, an agency to grow.

To address this, you may decide to give up full control and offload some tasks to your team members. But take caution and gauge first if they have the bandwidth to conduct the revamp on top of client deliverables. If there isn’t any, don’t fret—you can always turn to your second option: outsourcing web design and development.

Outsourcing web development

When you’re juggling other responsibilities for your company, outsourcing the design and development of your website can be one of the best decisions you could ever make.

Outsourcing allows you to offload tasks, save time, and focus on the things that matter—like supporting your clients’ creative requirements and growing your agency. Instead of working long hours on your revamp, you can shift your attention to managing your agency (or get much-deserved rest) while an outsourced team develops your website.

Another big advantage of having an outsourced team do the work for you is you get access to a wealth of expertise. Typically, outsourcing companies are composed of specialists not only from the web development department, but also from other disciplines such as web design and digital marketing. These specialists can work together to conceptualize and build the perfect website for your company. Imagine the quality of output when you combine their knowledge plus your expertise.

Aside from saving time and getting expert service, one of the most common reasons companies outsource is the cost. For instance, you don’t need to spend time, effort, and money hunting for and recruiting specialists for your website project. The expense for training, salaries and benefits, equipment, software licenses, utilities, and office space will also be covered by your outsourcing partner. You’ll only have to worry about and pay for the hours billed for the project.

Hesitations on outsourcing

Although the benefits of outsourcing are plenty, it’s understandable that you may have hesitations about this solution. With numerous outsourcing companies to choose from all over the world, it can be difficult to choose the best one for you and your company. You may have also read or heard stories where outsourcing failed to deliver. Or perhaps you’ve had first-hand experience that has caused doubt.

To address this dilemma, you’ll need to carefully assess the outsourcing company before forging partnerships. Check out their portfolio, case studies, and testimonials to see if there are any proven processes in place. Alternatively, schedule a discovery call with the team that will handle your project.

StraightArrow Proven Process

You could also ask for individual team members’ curriculum vitae or look up their LinkedIn profiles to get a better grasp of their level of expertise and capability to handle your project. In addition, in order to verify the outsourcing company’s credibility as a whole, you may also want to check their references and get in touch with them directly if needed.

When you’ve finally selected an outsourcing agency to engage with, it’s also good to ensure a smoother experience by clearly establishing what your expectations and their responsibilities are. You and your outsourcing partner should align on the processes (accountability and turnaround times), resources required, costs and payment terms, and other contractual terms. Be sure to document all these and execute a written agreement that covers both sides.

What should you choose?

After discussing all these, let’s go back to the initial question: should you build your website yourself or outsource it? There’s no right universal answer, but you can always assess your needs and then gauge from the items shared above which fits best for you. If you still can’t choose after evaluating your requirements, you might consider a third option: a full website product.

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Topics: Agency Management or Growth

Written By

Neima Chowdhury

Neima Chowdhury

Neima Chowdhury is a Content Marketing Associate at StraightArrow. She enjoys creating written and verbal content for various media platforms, for all stages of inbound marketing, and helping clients deliver their brand messages. When she’s not working on new content, you’ll find her either reading, listening to music, or watching the latest Korean drama.

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