The Truth about Creative Process Outsourcing

Posted by John Russel Alba - May 31, 2019 • 4-minute read

FAQs About Outsourcing

As a business owner, you’re most likely aware that outsourcing your creative processes can be viable and reliable to help you get work done. Learn how a creative process outsourcing company can help your business soar.

While there are risks to consider when handing over select business processes and tasks, outsourcing has increased overall business productivity and efficiency.

If you’re looking to invest in hiring a creative process outsourcing company for your marketing services, here are answers to some frequently asked questions to provide you with better insights on how to make outsourcing work for you.

Outsourcing FAQs

1. What is “creative process outsourcing” or CPO?

Most people are familiar with business process outsourcing (BPO) which offshores back-office operations and similar business functions.

Creative Process Outsourcing (CPO) companies, however, specialize in providing solutions for digital and print marketing, advertising, and brand management, just to name a few.

2. What tasks can I outsource?

You can outsource almost any business function or process—what’s important is to identify the areas you need help with the most.

For a better idea of which tasks you can outsource, here are a few examples:

3. Is outsourcing to a creative worth it?

One of the main reasons companies choose to outsource business and creative processes is that it can reduce costs.

Outsourcing services are often more cost-efficient than hiring and training in-house employees. However, it’s important to note that finding a reliable estimate of how much you can save will depend on your industry and what work you’re looking to outsource.

4. Can I outsource even though I’m a small or medium-sized business?

Good news: hiring a creative process outsourcing company isn’t just for big agencies with big budgets! Technology innovation has made it more accessible to businesses of all sizes.

If you’re a small or medium company, outsourcing can help you scale your business.

5. Will I lose control if I outsource?

As a business owner, providing access to your outsourced team is always within your control. Your outsourced team can help you keep you on top of critical functions while making work more manageable.

If you’re interested in learning more about StraightArrow as a creative process outsourcing company, you may also read the answers to our FAQs below.

StraightArrow FAQs

1. Who is StraightArrow?

StraightArrow is the pioneer of creative process outsourcing in the Philippines. Since 2010, we have been providing efficient, reliable, and scalable creative and marketing support to digital agencies and creative teams worldwide.

We bring together award-winning creativity, technological capability, information security, and operational systems and processes that translate our clients’ strategies and ideas into campaigns, marketing collateral, and other creative work.

2. Who do we support?

Our best, most successful relationships are with creative agencies and strategic marketing teams who can develop effective marketing strategies, provide clear creative direction, and are strong account and project managers.

We are great at execution. We can be your creative muscle by providing you with an experienced team of creative and marketing specialists.

3. What services does StraightArrow offer?

  • Content Development
  • Creative Design
  • Inbound Marketing
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Web & Mobile Applications (App) Development

For more information about our services and to view our portfolio, click here.

Still on the fence about outsourcing creative processes for your business?

We’d love to talk with you to understand how we can help. Request a quote or book a meeting with our sales team today.

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Topics: Business

Written By

John Russel Alba

John Russel Alba

Russel is a Content Specialist at StraightArrow. He’s also the father of two unbelievable adorable kids and the husband of a gorgeous, independent, and incredibly smart woman. He loves basketball (although he thinks he’s not very good at it) and he rides his bicycle to work - that’s 20 km to-and-fro, every day! (He’s crazy.)

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