When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they graduate on time with their class? How do you know if your business is doing well?
For creative agencies that outsource their marketing services, the questions become: How can digital marketing teams deliver quality output in a consistent and timely fashion? How do they meet their clients’ needs? The answer can be as simple as scorecards.