Inbound and
Digital Marketing Insights

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they graduate on time with their class? How do you know if your business is doing well?

For creative agencies that outsource their marketing services, the questions become: How can digital marketing teams deliver quality output in a consistent and timely fashion? How do they meet their clients’ needs? The answer can be as simple as scorecards.

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

Storytelling is about building the relationship between a business and their audience. Before talking about storytelling and how it attracts consumers, at the risk of sounding like a preachy lecturer, we must begin by defining what a brand is.

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.