Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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How to Navigate an Outsourced Contract Negotiation

Posted by Xenia-Chloe Villanueva - July 2, 2019 • 7-minute read

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

Topics: Creative Process Outsourcing, Business Psychology, outsourcing calculator

EOS Scorecards: Measuring Success in Outsourced Marketing Services

Posted by Noelle Pico - June 6, 2019 • 8-minute read

When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they graduate on time with their class? How do you know if your business is doing well?

For creative agencies that outsource their marketing services, the questions become: How can digital marketing teams deliver quality output in a consistent and timely fashion? How do they meet their clients’ needs? The answer can be as simple as scorecards.

Topics: Corporate Culture, Business Psychology, Agency Management or Growth

Reason Versus Emotions

Posted by Steph Ferrer - April 6, 2016 • 4-minute read
 
Nowadays, with the rather overwhelming amounts of ads people are bombarded with on a daily basis, it’s hard to make your brand and product stand out in a sea of competitors all around the globe. “This is why you should buy me; the other guy doesn’t have this; only I can provide you the perfect solution to your predicament.” All these brands shouting their pros and yelling their competitors’ cons - it gets tiresome, pretty fast. So how do you get people to notice your brand without having to shove your product or service in their face?

Topics: Business Psychology

Emojis: A Communication and Marketing Revolution

Posted by Danielle Landero - November 26, 2015 • 3-minute read

In life, you’d often hear the saying that a picture paints a thousand words; in today’s media, those pictures are more commonly known as ‘emojis’ (or, to use the Western version of the term, ‘emoticon’).

Topics: Business Psychology

On Storytelling and Resonating with the Audience

Posted by Robert Soriano - May 22, 2015 • 3-minute read

Storytelling is about building the relationship between a business and their audience. Before talking about storytelling and how it attracts consumers, at the risk of sounding like a preachy lecturer, we must begin by defining what a brand is.

Topics: Content Development, Business Psychology

Psychology of Inbound Marketing: Studies on Online Social Interaction

Posted by Jessie Genio - May 11, 2015 • 5-minute read

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.

Topics: Business Psychology

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