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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 6-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

The Royal Treatment: Why Email Marketing is STILL King

Posted by Nic David - December 14, 2018 • 8-minute read

As digital marketing counts more than a decade, email marketing—and whether it still has impact and relevance to desired markets—continues to be heavily debated. Digital technology is constantly evolving. Because of this, the label dubbing email marketing as old school has left a fair share of misconceptions and myths.

Topics: Content Development, Email Marketing, Digital Marketing News

The Future of Search, Part II: Building Your Pillar Content

Posted by John Russel Alba - March 6, 2018 • 9-minute read

In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.

Topics: Content Development, Inbound Marketing, HubSpot

Blogging and Bartending III: Mixing Different Types of Content

Posted by Ari Santiago - September 13, 2017 • 4-minute read

Just as the best bars serve a variety of drinks—and have shelves full of crystalware to match—effective content strategies involve different types of content, using each in the right way to do what they do best.

Topics: Content Development

Blogging and Bartending II: Content Distribution and Amplification Strategy

Posted by Ari Santiago - September 7, 2017 • 4-minute read

The design of a glass can determine how you experience its contents. Take a red wine glass, for example: the proportion of the rim and bowl allow you to swirl the wine, releasing its bouquet; the glass contains that aroma, which graces your senses before you even take the first sip.

Topics: Content Development, SEO

Blogging and Bartending I: The Long and Short of Types of Content

Posted by Ari Santiago - August 31, 2017 • 5-minute read

The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

Topics: Content Development

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