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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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EOS Scorecards: Measuring Success in Outsourced Marketing Services

Posted by Noelle Pico - June 6, 2019 • 8-minute read

When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they graduate on time with their class? How do you know if your business is doing well?

For creative agencies that outsource their marketing services, the questions become: How can digital marketing teams deliver quality output in a consistent and timely fashion? How do they meet their clients’ needs? The answer can be as simple as scorecards.

Topics: Corporate Culture, Business Psychology, Agency Management or Growth

How to Manage a Marketing Team (and How to Lead One) Part 2

Posted by Xenia-Chloe Villanueva - February 21, 2018 • 3-minute read

As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people of different learning styles, working preferences, focus areas and sometimes, locations.

Topics: Corporate Culture, Agency Management or Growth

Making a #CreativeNation: The Creative Academy for Students (CAST)

Posted by Ari Santiago - November 23, 2017 • 3-minute read

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

Topics: Company News, Corporate Culture

What Do Employees Look for in an Employer?

Posted by Ari Santiago - September 1, 2016 • 4-minute read

The contemporary labor force are infamous for their professional polyamory: serial short-term stints with employers whom they ditch at the first sign of a better offer. How much of this is myth and how much is reality is subject to debate, but it’s worth noting that Microsoft has shelled out billions of dollars to acquire LinkedIn, a social media platform whose very premise is, as New Yorker writer Nathan Heller says, “that it is possible to flirt with a C.V.”

Topics: Corporate Culture

Culture Cubed: Building a Better Office Environment

Posted by Steph Ferrer - February 17, 2016 • 3-minute read

Look around you. Is everyone wearing a genuine smile on their faces, happily engaged in work? Or is everyone just a blur of blank faces, typing away mindlessly just to get the job done? If you agreed to the latter, then perhaps it’s time to upgrade your company culture.

Topics: Company News, Corporate Culture

Turn Your Office Into a Creative Factory

Posted by Robert Soriano - May 20, 2015 • 3-minute read

Creativity is all about having new lines of thinking, approaches, and solutions to problems. While of utmost importance in more artistic fields, being creative is also a competitive edge in other industries as it can help provide new perspectives. Turning your workplace into a creative factory for novel ideas is a critical factor for the success of your business.

Topics: Corporate Culture

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