Inbound and
Digital Marketing Insights

When it comes to social media, it’s not just about the number of likes and followers
you have. Although this is a vital part, there’s so much more to social media measurement than just this.

The one constant in life is change. For a marketing agency to stay ahead in the branding game, change shouldn’t just be acknowledged — it needs to be embraced.

Clients don’t generally see the first drafts of the ideas presented for their approval. What they see are the pitches: some not so great, others worthy enough to win critical and customer approval—but all having weathered the buffeting winds of revision upon revision.

Modern design is guided by the principle that “form follows function.” In office planning, this shows in the ways workspaces are arranged to maximise workers’ output while minimising required resources, especially precious floor space. This has made two familiar workspace schemes all but ubiquitous: labyrinthine warrens of cubicles, with workers isolated to attend ceaselessly to their tasks; and large, shared desks where they sit elbow to elbow, divisions discarded as needless obstacles to efficient communication.

Sometimes thrilling, sometimes daunting, but certainly never dull—such is the prospect of a website redesign. A bearer of branding, lure of leads and caller of customers, the website almost always lies at the heart of a company’s online presence, fed by tributaries from ads, search engines and social media. With such importance placed on it, even a small change can have considerable effects. And with so many functions, there are almost innumerable possibilities for change.

Getting a designer to translate your vision is a very exciting prospect. But all this excitement can go down the drain once you realize that the designer is not really getting it. It’s normal to see a frustrated client because designers can’t seem to translate their vision.