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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Face Value: Building Brand Loyalty through Social Media Engagement

Posted by Maria Ysabel Go - October 25, 2016 • 5-minute read

When it comes to social media, it’s not just about the number of likes and followers
you have. Although this is a vital part, there’s so much more to social media measurement than just this.

Topics: Creative Design, Digital Marketing

Brand New: How We Gave AMBA a Makeover

Posted by Mikael Angelo Francisco - September 30, 2016 • 4-minute read


The one constant in life is change. For a marketing agency to stay ahead in the branding game, change shouldn’t just be acknowledged — it needs to be embraced.

Topics: Creative Design, Marketing Tools

Crippled Creativity? On Finding Ideas When There Are None Left

Posted by Steph Ferrer - September 27, 2016 • 4-minute read

Clients don’t generally see the first drafts of the ideas presented for their approval. What they see are the pitches: some not so great, others worthy enough to win critical and customer approval—but all having weathered the buffeting winds of revision upon revision.

Topics: Creative Design

Making room: How Office Spaces Can Affect Creativity

Posted by Ari Santiago - August 25, 2016 • 5-minute read

Modern design is guided by the principle that “form follows function.” In office planning, this shows in the ways workspaces are arranged to maximise workers’ output while minimising required resources, especially precious floor space. This has made two familiar workspace schemes all but ubiquitous: labyrinthine warrens of cubicles, with workers isolated to attend ceaselessly to their tasks; and large, shared desks where they sit elbow to elbow, divisions discarded as needless obstacles to efficient communication.

Topics: Creative Design

When to Schedule a Website Redesign

Posted by Ari Santiago - August 2, 2016 • 5-minute read

Sometimes thrilling, sometimes daunting, but certainly never dull—such is the prospect of a website redesign. A bearer of branding, lure of leads and caller of customers, the website almost always lies at the heart of a company’s online presence, fed by tributaries from ads, search engines and social media. With such importance placed on it, even a small change can have considerable effects. And with so many functions, there are almost innumerable possibilities for change.

Topics: Creative Design, Web Development

Tips to help your outsourced designer translate your vision

Posted by Jan Erick Tutaan - June 14, 2016 • 4-minute read

Getting a designer to translate your vision is a very exciting prospect. But all this excitement can go down the drain once you realize that the designer is not really getting it. It’s normal to see a frustrated client because designers can’t seem to translate their vision.

Topics: Creative Design, Business

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