Inbound and
Digital Marketing Insights

For many businesses, email is one of the preferred channels marketers use to communicate with customers; that's why it's essential to improve it. But, how do you rewrite marketing emails into chatbot messages that convert?

Along with the new year come new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, you must stay on top of the latest updates so you can apply them. Learn how to improve your retail digital marketing strategies.

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?

The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand. 

Let’s pretend you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get into the production, and to do that. You have two choices: try to amaze the judges with an improvised performance or research their work to understand their preferred dramatic techniques better.

Marketing automation is among the most essential and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Did you know that one of Instagrammers' most significant and common mistakes is having considerably more people under their Following than in their Followers? This may be why people could be less inclined to follow certain accounts.