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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

5 Helpful Steps Consultants Need in Building An Online Presence

Posted by Joyce Claravall - April 26, 2019 • 9-minute read

You have mastered your field and gathered enough experience to share it with those seeking insights in the world of business. How do consultants build an online presence or strengthen their digital marketing strategies?

Topics: Digital Marketing

What’s the Best Social Media Platform for your Business?

Posted by Melody Osorio - January 30, 2019 • 7-minute read

Social Media is ever-changing, and its population has proliferated to almost 1 million new users in the last year. Do you ever wonder what your business's best social media platform is?

Topics: Digital Marketing News, Social Media Updates, Digital Marketing

How to Hone a Good Social Media Marketing Strategy

Posted by Melody Osorio - December 21, 2018 • 14-minute read

Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends through social media.

Topics: Digital Marketing News, Social Media Updates, Digital Marketing

The Royal Treatment: Why Email Marketing is STILL King

Posted by Nic David - December 14, 2018 • 9-minute read

As digital marketing counts for more than a decade, email marketing continues to be heavily debated on whether it still impacts and is relevant to desired markets. How can businesses create a strong email campaign?

Topics: Digital Marketing News, Digital Marketing

How to Market Your Business this Christmas Season?

Posted by Harlie Faye Abejuela - December 5, 2018 • 10-minute read

The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, the competition will also be intense, so you need to come up with unique, catchy ideas to stand out. It can also be the time to work on social media Christmas campaigns to capture the attention of your target audience.

Topics: Digital Marketing

Outsourcing Paid Ads? Here's How to Select Your PPC Partner

Posted by Neima Chowdhury - June 29, 2018 • 4-minute read

Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.

But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.  

Topics: Digital Marketing

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