Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

arrow down
hero-grphc-blog

Manila HUG 2020: Using Videos to Tell Your Brand’s Story

Posted by Joyce Claravall - August 18, 2020 • 12-minute read

Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.

Topics: Inbound Marketing, HubSpot User Groups, Manila HUG, Digital Marketing, Video Marketing

Manila HUG 2020: Attracting & Targeting Audience with SEM Tools

Posted by Neima Chowdhury - June 9, 2020 • 8-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

Topics: Inbound Marketing, SEO, SEO Updates, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing, Business Strategy, Google Tools

Manila HUG 2019: Understanding HubSpot’s Latest Product Updates

Posted by Neima Chowdhury - January 21, 2020 • 10-minute read

In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.

Topics: Inbound Marketing, Email Marketing, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing

Marketing Automation 101: What Is It and Why Is It Important?

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Inbound Marketing, Lead Generation, Email Marketing, HubSpot, email marketing campaign, Marketing Automation, Lead Nurturing

A Tried and Tested Inbound Marketing Process for Better Business

Posted by Jade Albert - March 16, 2018 • 4-minute read

For marketing agencies and the like, stress from working with third parties in the creative equation is something very familiar. It’s important for all organizations to establish a set of processes to provide a more efficient way to work and a sense of control over the work being done. 

Topics: Creative Process Outsourcing, Inbound Marketing

The Future of Search, Part II: Building Your Pillar Content

Posted by John Russel Alba - March 6, 2018 • 8-minute read

In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.

Topics: Content Development, Inbound Marketing, HubSpot

Recent Posts