Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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How to Manage a Marketing Team (and How to Lead One) Part 1

Posted by Xenia-Chloe Villanueva - February 14, 2018 • 4-minute read

Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets easy.

Topics: Inbound Marketing

Seasonal Promotional Ideas: The Foolproof Guide

Posted by Maria Ysabel Go - February 9, 2018 • 9-minute read

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season comes with a unique set of holidays, events and activities, and there’s no shortage of ways to make your marketing campaigns relevant and timely.

Topics: Inbound Marketing

Developing A Marketing Strategy Using Traction EOS

Posted by Ari Santiago - December 22, 2017 • 6-minute read

A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged time and again by the volatile whims of their market.

Topics: Inbound Marketing, Agency Management or Growth

A Marketing Strategy Process for Steady Success

Posted by Ari Santiago - October 23, 2017 • 6-minute read

In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

Topics: Inbound Marketing, Agency Management or Growth

Thought Leadership Marketing: Stay On Top of Your Customer’s Mind

Posted by Roxannie Bautista - June 28, 2017 • 4-minute read

 

Every business wants to be an industry leader, to be the first name on customers’ minds—but how exactly does one do that when faced with stiff competition and discerning customers with ready access to information?

The pursuit of thought leadership—positioning a company as a leader in its field—is built on establishing credibility. And one of the most effective ways to do that is by regularly publishing articles, videos, research, and all kinds of original content. Emphasis on “regularly” and “original.”

Topics: Inbound Marketing

Growth-Driven Design: Examining Its Mindset and Method

Posted by Ari Santiago - May 22, 2017 • 5-minute read



“Traditional web design is broken.”

You’ll see this a lot on websites promoting what’s often called “growth-driven design” or GDD, an apparently new take on web development pioneered by Luke Summerfield and evangelized by HubSpot.

If this looks suspicious at first glance, well, your misgivings aren’t misplaced. After all, it’s pretty convenient for a marketer or agency to claim something’s broken right when they have the solution for it.

On the other hand, if you’ve ever undertaken the (re)design of a website, you’d probably agree with much of their critique: traditional methods take long, rarely stay within budget, and rely too much on guesswork.

Topics: Inbound Marketing, HubSpot

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