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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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A Marketer’s Guide to Business Performance Improvement in 2017

Posted by Ari Santiago - May 8, 2017 • 6-minute read



In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination.

The same should be said of underperforming marketing tactics. When it comes to how to market your business, there aren’t enough resources to spend on all but the best methods.

Topics: Inbound Marketing, Agency Management or Growth

An Atenean’s Introduction to Inbound Marketing

Posted by Jade Albert - April 17, 2017 • 4-minute read

Last December, StraightArrow sent representatives—Inbound Marketing Team Leader Chloe Villanueva and myself—to Ateneo de Manila University in response to an invitation to introduce some of their marketing students to the basic concepts of inbound marketing.

Topics: Inbound Marketing

3 Tips on Creating A Successful Inbound Marketing Campaign

Posted by Therese Gabrielle Dominique Uy - February 13, 2017 • 5-minute read

An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. Having a few guidelines to follow, however, can make the going easier. Here are a few tips to ease the pain in creating campaigns.

Topics: Inbound Marketing

Millennial Marketing Trends for 2017

Posted by Steph Ferrer - January 9, 2017 • 8-minute read

We're just a few days into 2017, but we’re already anticipating the changes that we'll see as we move further into the year. The new year will see shifts in how businesses run, due to the ever-increasing number of millennials in the workforce. As this number grows, so does their influence as consumers, which will shape the business trends in the year ahead.

Topics: Inbound Marketing

HubSpot Inbound 2016: Sales Takeaways

Posted by Isabel Sanchez - December 16, 2016 • 6-minute read

It’s been almost a month since StraightArrow’s trip to HubSpot Inbound 2016. The rush of the event may be over but the learning and practice of inbound never stop. As a business development and client relationship manager for StraightArrow’s HubSpot clients, I went to Inbound this year with the goal of immersing myself in inbound sales, extending my knowledge of the HubSpot software, and also getting a chance to meet my clients. I would say that I definitely covered all of that. Bringing home these new experiences gave me the motivation to become a more effective sales rep.

Topics: Inbound Marketing, HubSpot

The Very Best? A Review of Inbound Marketing Tools

Posted by Ari Santiago - October 27, 2016 • 7-minute read

One major aspect of inbound marketing is its technological turn. There is no shortage of marketing tools: they come with a variety of functions at different price points, so that canny marketers can always find something to sharpen their edge. Trying to go through all those tools can take quite some time, though, and busy marketers might end up, ironically, stymied by the number of options.

Topics: Inbound Marketing, HubSpot

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