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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Where You At? The Effects of Location-Based Marketing and Advertising on Businesses

Posted by Steph Ferrer - September 3, 2016 • 4-minute read

People today are rarely stationary—they’re always moving, constantly on the go, and, wherever you find them, they probably have somewhere else to be. This may seem like a bad thing for businesses, especially those that only have physical stores to begin with. But in reality, this is a blessing in disguise. The constant flow of foot traffic can now be taken advantage of if you know how to do it. If you don’t know how, well, lucky for you -- we do.

Topics: Inbound Marketing

Breaking the Jargon: More Inbound Marketing Terms

Posted by Ari Santiago - August 18, 2016 • 7-minute read

This is a companion piece to our earlier post, which introduced some basic concepts in inbound marketing. If you aren’t yet familiar with the basics of inbound, we recommend reading our earlier piece. If you’ve read it or are already familiar with the basic terms of inbound, then go right ahead.

Topics: Inbound Marketing

Breaking the Jargon: Inbound Marketing Terms

Posted by Ari Santiago - August 16, 2016 • 7-minute read

Inbound marketing has turned the principles of traditional marketing upside down—and produced impressive results. For this reason, many businesses have made, or are making the shift to inbound. Along with the change in how things are done, however, is a change in the way things are talked about.

Topics: Inbound Marketing

Cast Your Customers: Creating a Buyer Persona

Posted by Ari Santiago - July 28, 2016 • 5-minute read

Persuasion relies on knowing the party you aim to convince—in marketing, your customers. A buyer persona is key to reaching the people you want as clients.

Topics: Inbound Marketing

Let your Business Thrive in Today’s Market by Growing with HubSpot

Posted by Timmy Pedrosa - June 11, 2016 • 2-minute read

Whether you’re a newbie inbound practitioner, an agency partner or a CEO, you will benefit tremendously from knowing how to effectively marketing your company to the world through the fast-paced, global medium known as the Internet.

Topics: Inbound Marketing, Agency Management or Growth, HubSpot

Partnering With A HubSpot Partner Agency: A Recipe For Success

Posted by Xenia-Chloe Villanueva - May 26, 2016 • 3-minute read

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

Topics: Inbound Marketing, Agency Management or Growth, HubSpot

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