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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Up, Up and Beyond: How D&V Philippines Grew through Inbound

Posted by Angel Regondola - March 31, 2016 • 6-minute read

Nurturing the growth of D&V Philippines was as challenging as it was rewarding.

Topics: Inbound Marketing, HubSpot

Notes From Inbound15: No Ceilings And Women In Information Technology

Posted by Xenia-Chloe Villanueva - November 19, 2015 • 4-minute read

The roster of keynote speakers at the HubSpot Inbound Marketing Conference 2015 had its fair share of inspirational women. And because of this, returning home to desks full of girls who code gives one a sense of pride in the StraightArrow team.

Topics: Inbound Marketing

StraightArrow Goes to Inbound 2015: Back to Boston and Bigger

Posted by Xenia-Chloe Villanueva - August 27, 2015 • 3-minute read

Topics: Inbound Marketing, Company News

Grateful and Generous: Best Practices for A Flawless Thank You Page

Posted by Lorraine Soldevilla - May 21, 2015 • 4-minute read

More than just for lead generation, inbound marketing teaches us that building relationships with your customers is the key to marketing and sales success. Your Thank You page stands as one of the most effective tools in your online marketing arsenal to make this happen. Compose a Thank You page that actually works with these five best practices:

Topics: Inbound Marketing, Conversion Rate Optimization

The Benefits of Delving into Digital Advertising

Posted by Danielle Landero - May 5, 2015 • 5-minute read


A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

Topics: Inbound Marketing, PPC

Three HubSpot Blogging Dashboard Features for Epic Content Marketing

Posted by Hana Abello - April 30, 2015 • 4-minute read

We’re all familiar with how blogging fits into the Inbound Methodology of Attract, Convert, Close, and Delight. In fact, Inbound Now notes that B2B businesses who take the time to maintain a business blog enjoy 67% more leads than businesses who do not. Despite this strong supporting evidence for blogging, there are a lot of other reasons to blog: providing value and addressing your buyer persona’s main points are some of the best reasons to jump into the blogging bandwagon.

Topics: Content Development, Inbound Marketing

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