Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Inbound Marketing HUGs Manila

Posted by Xenia-Chloe Villanueva - March 5, 2015 • 4-minute read

Handing out flyers to random consumers in a race to meet a quota of prospects: It’s  a practice that international and Filipino marketers in Metro Manila are all too familiar with - and that some have said goodbye to - at Strictly Inbound: How to Leverage Inbound Marketing in the Philippines.

Topics: Inbound Marketing, Company News

Inbound Marketing: Reaching Out by Reeling Them In

Posted by Monique Dimanlig - February 26, 2015 • 3-minute read

Lead generation has changed. Ask any online marketing specialist—what might have worked as recently as five years ago won’t work very well for an audience that has an ever-dwindling attention span, and even less patience for intrusive, in-your-face methods.

Topics: Inbound Marketing

Looking Back at 2014: 5 Internet Marketing Trends & Updates

Posted by Czarina Año - December 25, 2014 • 3-minute read

With 2015 just around the corner, it’s high time to look back on the Internet Marketing trends and updates that shaped the year. And consider how these will work towards your next strategy.

 1. The Year of Parallax Scrolling.

Topics: Inbound Marketing, Digital Marketing News

Of Poetry, Problem-Solving and Digital Marketing

Posted by Xenia-Chloe Villanueva - December 18, 2014 • 3-minute read

 


What goes on in a digital marketing specialist’s day? Helping businesses attract more leads and customers, setting inbound marketing strategies and more.

Nearly seven years after majoring in poetry, I find myself looking at Excel sheets and creating SmartArt versions of the digital marketing cycle, applying inbound marketing strategies that are attractive, delightful and non-instrusive. The journey has been long and, in retrospect, makes a lot of sense.

Topics: Inbound Marketing

Growth and More Perks of a HubSpot Inbound Marketing Certification

Posted by Xenia-Chloe Villanueva - December 4, 2014 • 3-minute read

It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.

It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.

Topics: Inbound Marketing, HubSpot

5 Top Tips on How to Beat the Christmas Collaterals Crunch!

Posted by Ivy D. Polea - November 20, 2014 • 2-minute read

It is (almost) the Most Wonderful Time of the Year but for many small business owners it is the busiest and for marketing heads it is nothing less than manic!

‘Too much to do, too little time’ is a common clarion call in the run up to Christmas when businesses are focused on maximising sales, delivering festive cheer to their clients and trying to get a jump start on the New Year. 

Topics: Inbound Marketing

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