Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.
The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.
In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.
Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand.
It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.
Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle. This realization is among the key takeaways of Filipino marketers who attended the first 2019 Manila HubSpot User Group (HUG) gathering held on May 21, 2019. Hosted by StraightArrow Corporation and its sister companies, GetCre8tive Corporation and Creative Nation Academy, this is the second HUG event in the country following the first run 4 years ago.