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How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 4-minute read

People who wish to manage their own schedule, finances, and services often become solopreneurs and run their business independently. Finally, you are your own boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their set-up than when they worked in a traditional setting.

Topics: Marketing Automation, Business Strategy

Marketing Automation 101: What Is It and Why Is It Important?

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Inbound Marketing, Lead Generation, Email Marketing, HubSpot, email marketing campaign, Marketing Automation, Lead Nurturing

Manila HUG 2019: Embracing a Strategy that Puts Customers First

Posted by Neima Chowdhury - June 25, 2019 • 8-minute read

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle. This realization is among the key takeaways of Filipino marketers who attended the first 2019 Manila HubSpot User Group (HUG) gathering held on May 21, 2019. Hosted by StraightArrow Corporation and its sister companies, GetCre8tive Corporation and Creative Nation Academy, this is the second HUG event in the country following the first run 4 years ago.

Topics: HubSpot, HubSpot User Groups, Manila HUG, Marketing Automation, Lead Nurturing

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