Inbound and
Digital Marketing Insights

There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that perfectly aligns with our business goals can be overwhelming.

“Let’s brainstorm this.” More often than not, this statement is something you and your team have heard when you need to generate ideas and share knowledge for meetings such as quarterly business reviews (QBRs) and annual joint plannings (AJPs).

Brainstorming is the collaborative effort among individuals to think freely and gather ideas, but how do you brainstorm effectively? It’s simple: Unleash your creativity. With brainstorming and creativity working hand in hand, you also improve the quality of your discussions in meetings, planning sessions, and reviews.

"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

People who wish to manage their schedules, finances, and services often become solopreneurs and run their businesses independently. Finally, you are your boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their setup than when they worked in a traditional setting.

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown significantly, while the competition for eCommerce businesses has been tighter.

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?

The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand.