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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Partnering With A HubSpot Partner Agency: A Recipe For Success

Posted by Xenia-Chloe Villanueva - May 26, 2016 • 3-minute read

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

Topics: Digital Marketing, Business, Marketing Tools

Up, Up and Beyond: How D&V Philippines Grew through Inbound

Posted by Angel Regondola - March 31, 2016 • 6-minute read

Nurturing the growth of D&V Philippines was as challenging as it was rewarding.

Topics: Digital Marketing, Marketing Tools

4 Mistakes You’re Doing with Traditional Web Design

Posted by Isabel Sanchez - March 15, 2016 • 4-minute read

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.

Topics: Creative Design, Web Development, Marketing Tools

Growth and More Perks of a HubSpot Inbound Marketing Certification

Posted by Xenia-Chloe Villanueva - December 4, 2014 • 3-minute read

It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.

It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.

Topics: Digital Marketing, Marketing Tools

6 Reasons Why You Should Migrate Your Website to the HubSpot COS

Posted by Ivy D. Polea - November 13, 2014 • 3-minute read

Your website is your most formidable marketing and branding tool. Chances are you already know this and if you are like most business owners who want the best out of their budget and resources, you must have signed up for a marketing automation tool like HubSpot.

And to complement, your website should allow you to easily update its content, integrate with your blog and landing page system not to mention already mobile-friendly for your buyer personas on the go.

Topics: Web Development, Marketing Tools

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