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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Outsourcing Paid Ads? Here's How to Select Your PPC Partner

Posted by Neima Chowdhury - June 29, 2018 • 4-minute read

Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.

But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.  

Topics: PPC

Improve Google Adwords Quality Score To Improve PPC Performance

Posted by Ari Santiago - September 15, 2017 • 5-minute read

Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

Topics: PPC

Not All Bad: What to Do When Google’s Bad Ads Reporting Is Mistaken

Posted by Arjay Fabregas - February 15, 2017 • 3-minute read

In Google’s bad ads report, which they released last month, the online search company announced the removal of 1.7 billion ads over the course of 2016, a huge increase from the 780 million culled in 2015. The surge in removals comes mainly from changes in their policy, which now covers ads related to healthcare, gambling, fake news, and more. Not all ads caught by Google’s ad removal programs are bad, however. And if you have an ad that follows Google’s policies but got blocked anyway, it’s possible to remedy the situation.

Topics: PPC

Clickbait vs. Clickworthy? Write The Best Adwords Ads

Posted by Lorraine Soldevilla - May 27, 2015 • 3-minute read

Don't get fooled by their brevity— pay per click ads (e.g. Google Adwords, Facebook ads) can be very challenging to write. Within the character limits, you need to come up with a succinct copy that will convince your users to visit your page.

Topics: PPC

Understanding Google Adwords Keyword Match Types: A Visual Guide

Posted by Hana Abello - May 13, 2015 • 6-minute read

Thousands of ads appear on the Google search and display network on a daily basis. In fact, many businesses rely heavily on PPC ads through Google Adwords in getting the word out about their business and more importantly, getting more visits to their website. Hence, with the high volume of competition and equally great ads that you have to beat for premium advertising space, getting your quality score up would be an effective way to ensure your ads gets displayed over those from other advertisers while paying a lower cost-per-click.

Topics: PPC

The Benefits of Delving into Digital Advertising

Posted by Danielle Landero - May 5, 2015 • 5-minute read

A creative director once told me that nothing can replace old school (or above the line) advertising. He was referring to billboards high above the roads, posters that cover pages of newspapers, magazines, and even walls and posts on the street, and TV and radio commercials shown repeatedly. He firmly believed it was a better investment than any other digital advertising effort. However, the facts say otherwise.

Topics: Inbound Marketing, PPC

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