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Manila HUG 2020: Attracting & Targeting Audience with SEM Tools

Posted by Neima Chowdhury - June 9, 2020 • 9-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

Topics: Inbound Marketing, SEO, SEO Updates, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing, Business Strategy, Google Tools

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 5-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing

Voice Search: How to Optimize Your Website for the Rising SEO Trend

Posted by Zandrex Laureano - August 20, 2019 • 7-minute read

In a world driven by connectivity and convenience, mobile devices and virtual assistants have become a big part of our day-to-day. With the ability to give commands like creating tasks, messaging contacts, or searching the web without even opening your smartphone, smart speaker, or even on an operating system, users have grown accustomed to—and reliant on—voice assistants in ways they never imagined.

Topics: SEO, SEO Updates

Search Engine Optimization in a Mobile-First World

Posted by Neima Chowdhury - May 17, 2019 • 6-minute read

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was fairly new to its present in today’s world where the standard is to assume mobile-first, updates are aimed towards giving users more relevant and quality content.

Topics: SEO, SEO Updates

Make Christmas Merry for Your Business this Season

Posted by Harlie Faye Abejuela - December 5, 2018 • 10-minute read

The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, competition will also be intense, so you need to come up with unique, catchy ideas to stand out. This can also be the time to work on social media christmas campaigns to capture the attention of your target audience.

Topics: Social Media Marketing, Digital Marketing News, SEO, Social Media

October Updates: What’s New, Social Media and SEO?

Posted by Harlie Faye Abejuela - November 20, 2018 • 6-minute read

Artificial intelligence (AI) technology has become more advanced and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more intelligently to the preferences of its owners. Companies who sell AI products today are aware of the industry’s potential which is why they invest in these products and market them well. One of their methods is by improving the visibility of these products through social media and seo. Keeping up with the latest updates is important so that they can use these to their advantage.

Topics: Social Media Marketing, Digital Marketing News, SEO

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