Inbound and
Digital Marketing Insights

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

In a world driven by connectivity and convenience, mobile devices and virtual assistants have become a big part of our day-to-day. With the ability to give commands like creating tasks, messaging contacts, or searching the web without even opening your smartphone, smart speaker, or even on an operating system, users have grown accustomed to—and reliant on—voice assistants in ways they never imagined.

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was fairly new to its present in today’s world where the standard is to assume mobile-first, updates are aimed towards giving users more relevant and quality content.

The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, competition will also be intense, so you need to come up with unique, catchy ideas to stand out. This can also be the time to work on social media christmas campaigns to capture the attention of your target audience.

Artificial intelligence (AI) technology has become more advanced and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more intelligently to the preferences of its owners. Companies who sell AI products today are aware of the industry’s potential which is why they invest in these products and market them well. One of their methods is by improving the visibility of these products through social media and seo. Keeping up with the latest updates is important so that they can use these to their advantage.