Inbound and
Digital Marketing Insights

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand. 

Let’s pretend that you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get in the production and to do that, you have two choices in mind: try to amaze the judges with an improvised performance or do some research on their work to get a better idea of what their preferred dramatic techniques are.

Did you know that one of the biggest and most common mistakes Instagrammers make is having considerably more people under their Following than in their Followers? In fact, this may be the reason why people could be less inclined to follow certain accounts.

Let’s paint a picture: you put together a social media posting plan with witty captions and then schedule these across different social media platforms according to recommended best times. Unfortunately, you find that your posts only gain engagement of a maximum of 5 reacts—and this is before you reach out and ask family or colleagues to interact with your posts.

Here’s an open secret—people are attracted to a well-managed brand aesthetic. But what some content creators and curators fail to realize is that there is such a thing as being too visual. This is a mistake that even established brands can make, which can result in losing the message they want to communicate to their market.