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4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 5-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing

Manila HUG 2019: Humanizing Social Media Strategy for Customer Delight

Posted by Neima Chowdhury - November 29, 2019 • 10-minute read

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand. 

Topics: Social Media Marketing, Social Media, HubSpot, HubSpot User Groups, Manila HUG

5 Tips on Maximizing Facebook’s Retargeting Ads to Grow Your Business

Posted by Earl John Diaz - November 20, 2019 • 11-minute read

Let’s pretend that you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get in the production and to do that, you have two choices in mind: try to amaze the judges with an improvised performance or do some research on their work to get a better idea of what their preferred dramatic techniques are.

Topics: Social Media Marketing, Social Media, Social Media Updates

5 Ways to Maximize Instagram Features to Gain Loyal Followers

Posted by Ri Ranjo - October 9, 2019 • 16-minute read

Did you know that one of the biggest and most common mistakes Instagrammers make is having considerably more people under their Following than in their Followers? In fact, this may be the reason why people could be less inclined to follow certain accounts.

Topics: Social Media Marketing, Social Media, Social Media Updates

Unearthing your Brand's Aesthetic on Instagram

Posted by Nic David - June 11, 2019 • 13-minute read

Here’s an open secret—people are attracted to a well-managed brand aesthetic. But what some content creators and curators fail to realize is that there is such a thing as being too visual. This is a mistake that even established brands can make, which can result in losing the message they want to communicate to their market.

Topics: Social Media Marketing, Social Media

What’s the Best Social Media Platform for your Business?

Posted by Melody Osorio - January 30, 2019 • 7-minute read

Social Media is ever-changing and its population has grown rapidly to almost 1 million new users in the last year. According to We Are Social, there’s also a large number of the older generation joining the social media craze. It is, indeed, a great time for marketers and business alike to do proper social media monitoring and identify where your customers and prospects are.

Topics: Social Media Marketing, Digital Marketing News, Social Media, Social Media Updates

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