What to Look for When Outsourcing Your Digital Agency’s Website

Posted by Rani Debil - March 26, 2019 • 5-minute read

Outsourcing_Your_Digital_Agency_Website

As a savvy digital agency owner, you know that every modern business must have its own website—yours is no exception. After all, establishing a great online presence can make or break a company in this digital age.

The internet is a busy place, with everyone competing for the attention of prospects and clients. Website creation often requires a lot of time, skill, and effort—worrying about this is not a welcome addition to your already crowded plate. You have clients and employees to manage, a number of campaigns to run, and your business to grow. With all these things to consider, you simply don’t have the time. But the fact that you need a top-notch digital agency website, one that catches the attention of your target audience while also gaining their trust, still stands. A good solution you can explore is to outsource its development.

That said, you may have hesitations over leaving the task of creating your website in someone else’s hands. This is understandable. There are a lot of service providers available out there, and maybe you’ve even worked with some of them, only to be left with experiences that have put you off the whole idea.

The challenge then is discerning if the outsourced help you’ll be tapping has what it takes to meet your requirements and manage your expectations. To make sure that your outsourced team is up to par, they should be able to deliver key features in the creation of your digital agency website without any trouble.  Let’s review the important elements to consider for your website:

Great Design

A website’s look and layout play a critical role on whether your visitor will continue browsing through your page or elect to click the close button. In fact, 38% of people stop engaging with a website if the content or layout are unattractive. Say no to anything that is cluttered and hard to navigate. Your website designer should also make sure that your site is optimised, so that everything is easy to find and are where they are supposed to be.

Colors also play important roles in good website design. According to studies, people form a first impression in a mere 50 milliseconds. You want a website that is both eye-catching and implements effective design. Consumers are greatly influenced by visual aesthetics, as these can appeal to their emotions. People are also drawn in by design they regard as attractive and intuitive. That said, the outsourced team you tap needs to utilize both in order to create a page that is both striking and functional.

According to Emerald Insight about 62‐90 percent of the consumers’ assessment is based on colors alone. Wise and careful use of colors can contribute to differentiating you from competitors; it can also influence moods, feelings and attitude towards your brand.

When engaging with prospective outsourcing providers, go with a team that can make the most of your company’s existing brand guidelines and help make your agency stand out. The website’s colors should go well together and remain consistent with your agency’s logo and overall motif. A good website designer can easily make this happen for you.

Portfolio and Case Studies

The presentation of your works need to be two A’s: awesome and appealing. Your portfolio and the case studies showcased on your design agency website serve as your primary marketing brochure for the services you offer. As a digital agency, it’s imperative to have these items displayed beautifully on your page, and in a way that makes it hard for your prospects to miss. Having your work front and center for your prospective clients to review gives them a solid reason to hire you.

Person browsing on MacPexels

Talk with your outsourced web designer to ensure that your website has the perfect space to display your work where they can shine and impress your audience.

Highlight Your Services

86% of visitors want to see info about products/services on a business website’s homepage. People want to know right away what it is that you have to offer, even before they consider engaging with you.

Whether it’s through lists, matrixes, icons, or banners, make it easy for your visitors to find information about your services. A knowledgeable and skilled web designer will be able to assist you in deciding how best to present your key services.

They know that you don’t need to display everything about your services on the homepage—and that they just need to select the most crucial to feature and highlight. The rest of the information about your services can be put on your website’s Services page.

Mobile-Friendly Factor

When viewed on a mobile device, your agency’s website should be just as good or better than when it’s viewed on desktop. We live in the era of smartphones and other smart mobile gadgets, so it’s just not enough to have a great desktop website; cross-platform and responsive themes are the way to go. Any web developer worth their salt should be able to make this happen.

If your test website takes too long to load, looks off, and/or doesn’t function smoothly on mobile, it might be good to consider hiring someone else. To stress just how important having a mobile-friendly page is, here are some updates from Blue Corona:

  • Mobile devices now account for nearly 2 of every 3 minutes spent online.

  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.

  • 40% of people will choose a different search result if the first is not mobile friendly.

  • 62% of companies which designed their website(s) for mobile platforms increased their sales.

Call To Action

Finally, your outsourced web designer should have the initiative to to ensure that your Call to Action (CTA) is not just visually compelling, but also should inspire people to take action. In addition to this, they should also be able to provide strategic recommendations on additional CTAs for your different offerings.

CTA buttons serve as guides towards goal conversion; 70% of small business websites lack this crucial step on their homepages. A web designer who can recommend and execute where best to place your CTA buttons is the kind of person you want to hire for the job. It shows that they understand your business, require minimal supervision to get the job done, and save you time and energy for the things that matter most to you.

With these in mind, you should have better insights on what good outsourced help is like and what it can do for you.

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Topics: Creative Process Outsourcing, Web Development, Agency Management or Growth

Written By

Rani Debil

is a Content Marketing Associate at StraightArrow who loves books, music, and film photography. Outside of work, she is a loving cat mom. If you see Rani spacing out, please do not disturb her—she’s busy building worlds inside her mind.

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