As a savvy digital agency owner, you know every modern business must have its website—yours is no exception. After all, establishing a significant online presence can make or break a company in this digital age.
The internet is busy, with everyone competing for the attention of prospects and clients.
Website creation often requires a lot of time, skill, and effort—worrying about this is not a welcome addition to your already crowded plate. You have clients and employees to manage, several campaigns to run, and your business to grow.
With all these things to consider, you simply don’t have the time. But the fact that you need a top-notch digital agency website that catches your target audience's attention while also gaining their trust still stands.
A good solution you can explore is to outsource its development.
That said, you may hesitate to leave the task of creating your website in someone else’s hands. This is understandable. There are a lot of service providers available out there, and maybe you’ve ever worked with some of them, only to be left with experiences that have put you off the whole idea.
The challenge is discerning if the outsourced help you’ll be tapping has what it takes to meet your requirements and manage your expectations. To ensure that your outsourced team is up to par, they should be able to deliver critical features in creating your digital agency website without any trouble.
Let’s review the essential elements to consider for your website:
A website’s look and layout play a critical role in whether your visitor will continue browsing through your page or elect to click the close button.
38% of people stop engaging with a website if the content or layout is unattractive.
Say no to anything cluttered and hard to navigate. Your website designer should also ensure that your site is optimized so that everything is easy to find and where it is supposed to be.
Colors also play essential roles in good website design.
According to studies, people form a first impression in a mere 50 milliseconds. You want a website that is both eye-catching and implements a practical design.
Visual aesthetics greatly influence consumers, as these can appeal to their emotions.
People are also drawn in by design they regard as attractive and intuitive. That said, the outsourced team you tap needs to utilize both to create a striking and functional page.
According to Emerald Insight, about 62‐90 percent of the consumers’ assessment is based on colors alone.
Wise and careful use of colors can contribute to differentiating you from competitors and influence moods, feelings and attitudes towards your brand.
When engaging with prospective outsourcing providers, collaborate with a team that can make the most of your company’s existing brand guidelines and help make your agency stand out.
The website’s colors should go well together and remain consistent with your agency’s logo and overall motif. A good website designer can easily make this happen for you.
Portfolio and Case Studies
The presentation of your works needs to be two A’s: awesome and appealing.
Your portfolio and the case studies showcased on your design agency website serve as your primary marketing brochure for your services.
As a digital agency, it’s imperative to display these items beautifully on your page and in a way that makes it hard for your prospects to miss.
Having your work front and center for your prospective clients to review gives them a solid reason to hire you.
Talk with your outsourced web designer to ensure that your website has the perfect space to display your work where they can shine and impress your audience.
Highlight Your Services
86% of visitors want to see info about products/services on a business website’s homepage.
People want to know immediately what you have to offer, even before they consider engaging with you.
Whether through lists, matrixes, icons, or banners, make it easy for visitors to find information about your services.
A knowledgeable and skilled web designer can assist you in deciding how best to present your essential services.
They know that you don’t need to display everything about your services on the homepage—and that they just need to select the most crucial feature and highlight it. The rest of the information about your services can be put on your website’s Services page.
When viewed on a mobile device, your agency’s website should be just as good or better than viewed on a desktop.
We live in the era of smartphones and other smart mobile gadgets, so it’s not enough to have a great desktop website; cross-platform and responsive themes are the way to go.
Any web developer worth their salt should be able to make this happen.
If your test website takes too long to load, looks off, and/or doesn’t function smoothly on mobile, it might be good to consider hiring someone else.
To stress just how important having a mobile-friendly page is, here are some updates from Blue Corona:
Mobile devices now account for nearly 2 of every 3 minutes spent online.
48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
40% of people will choose a different search result if the first is not mobile-friendly.
62% of companies that designed mobile platforms' website(s) increased their sales.
Call To Action
Finally, your outsourced web designer should have the initiative to ensure that your Call to Action (CTA) is not just visually compelling but also should inspire people to take action.
In addition, they should also be able to provide strategic recommendations on additional CTAs for your different offerings.
CTA buttons serve as guides toward goal conversion.
70% of small business websites lack this crucial step on their homepages.
A web designer who can recommend and execute where best to place your CTA buttons is the kind of person you want to hire for the job. It shows that they understand your business, require minimal supervision to get the job done and save you time and energy for the things that matter most to you.
With these in mind, you should have better insights into what good outsourced help is like and what it can do for you.
Are you ready to outsource your digital agency's website?
Get in touch; we're here to help.
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