PERFORMANCE HIGHLIGHTS
- 1 website vs 3 separate sites
- 12.08% LinkedIn growth vs 5% benchmark
- 11.33% Web Traffic growth vs 6% benchmark
BACKGROUND
Running a business in today’s economic climate requires a lot of planning and consideration. For Imagine Homes Management, a real estate and single-family rental company, they needed to provide consistent value to both the acquisition and property management side of the real estate business, while also leveraging marketing assets to drive continued business growth.
CHALLENGE
To keep pace with their business’ rapid growth, Imagine Homes required support for back-end processes (accounting, leasing, customer service, operations, and property support), as well as creative muscle to streamline their website and improve their overall marketing strategy.
SOLUTION
Our approach was two-fold. One team provides dedicated support for back-end processes, ensuring that Imagine Homes is capable of meeting their benchmark of providing “best-in-class experiences”. The other focused on ad hoc marketing initiatives including an audit of existing assets, improvements to the overall website, and now continues support for content marketing initiatives in the form of monthly blogs and social media management.