News

Key Points:

• StraightArrow is no longer connected to Heatly Analytics as of January 2022 and Blink as of May 2022.
• QuicklyLaunch is the only product that StraightArrow continues to provide its clients.

As online traffic builds up on the internet highway at unprecedented rates, I’d like to take a moment to thank and celebrate all the digital marketers - creative designers, web and mobile app developers, creative technology specialists, search engine marketers, social media marketers, content writers and inbound marketers - helping move the traffic (myself included) along.  Without them, I am convinced that the online space would be in unimaginable chaos:  many of us will not know how to get to where we need to go.

The year 2020 surprised us all with a series of unprecedented events that tested our capacity to adapt and thrive among the challenges. Since the COVID-19 pandemic hit, marketers have been under tremendous pressure to guide their marketing teams AND their sales and customer service teams through the unfamiliar territory. They’ve had to help as many teams as possible and as needed in the company go digital and connect with customers and prospects as the world shelters in place. Along the way, we also saw new challenges such as a tighter and more competitive marketplace. In turn, our clients discovered alternative means to market and tell our stories, and have them reach their intended audiences.

In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared toward helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively.

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and services, in the words of Awards Director Amrei Dizon, as “torchbearers of ingenuity and innovation.”

The past few weeks have brought more updates to search, social media, and web development, all with different focuses. Google’s “Hawk” update remedies a problem from its predecessor, while Chrome 61 improves on their signature browser. 

As StraightArrow celebrates its seventh anniversary this year, we’ve committed to implementing an internal wellness campaign that reflects not only the development of the company’s strengths, but those of its employees, too. And so began #StrongerAt7: a movement to encourage health, fitness, and wellness at the office.

Filipinos have developed a reputation of ardent internet and social media consumption, and with good reason. For this year alone, statistics showed that the average Filipino spends around 5.2 hours online on the desktop and tablet, and 3.2 hours online on mobile. A considerable fraction of these hours was spent on social media, which accounted for a whopping 47%.