It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.
It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.
What is HubSpot?
HubSpot is a marketing software company based in Cambridge, Massachusetts. They have been pushing for non-interruptive and customer-focused digital marketing methodology called inbound marketing since 2006. Through their comprehensive tools and certification training programs, they have helped businesses like us grow and delight customers at the same time.
What are the perks of a HubSpot certification?
For everyone at StraightArrow, HubSpot was a breath of fresh air in an industry where email spam, cold calling and stuffing mailboxes with flyers or brochures were the norms. Based on our team’s experiences, let me present the benefits of getting an inbound marketing certification.
1. Cost-effective business growth.
With the training and certification, we learned to attract more leads and convert them to returning Clients while maximizing our billable hours and resources. In 2013, HubSpot found that inbound marketing generates an average cost per lead of 135 USD compared to outbound’s 346 USD. We were able to use this knowledge to develop a better and cost-effective business procedure.
2. Bridges for knowledge and skills gaps.
Our growth in Clients was matched by a growth in our employees’ skill levels. The training and certification programs helped us streamline processes and align our creative work with our Clients’ business goals.
3. Trust and credibility.
Our teams’ certifications serve as a seal of quality. They assure potential Clients that they can expect to deal with professional Creatives who will help their companies become more loved by customers. Additionally, the process of certification has reminded us of the power of building communities offline and via social media. For example, delighted customers would certainly be willing to promote your products, whether consciously or not. Furthermore, community-building allows businesses that are good employers and thought leaders to shine no matter their size, and enables individuals to come together.
4. Green and customer-friendly business practices.
Through the process of getting certified we were able to train ourselves to use an all-in-one marketing software and online project management tools like Basecamp and Skype to make coordination paperless and more streamlined. It has also forced us to put ourselves in the shoes of your customers: to naturally attract them to your business, make it easier for them to transact with you, and help you deliver on your brand’s promises.
A HubSpot certification has been the edge that has helped us to truly reach out to Clients and customers and become a leader in the Creative Outsourcing industry. The lessons we learned on new, non-interruptive and attractive marketing methods and tools have proven invaluable in the dynamic and competitive world of business.
If you need a certified team to develop your website in HubSpot COS or support your inbound marketing campaigns, contact us and we’ll be happy to assist you. StraightArrow is a HubSpot Partner with over 30 certified specialists. Sign up for a free no obligation consultation to assess the requirements of your project.