Our Insights

A Look at the Best Heatmap Tools and Their Defining Features

Posted by Neima Chowdhury | 7/19/18 8:13 PM

In our previous blog post, we discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them easier to understand.

Benefits of Using a Heatmap Tool

Posted by Neima Chowdhury | 7/11/18 6:00 PM

In order to leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. What makes your visitors stay? What makes them leave? What interests them? What do they ignore? Determining these things will guide you in identifying what aspects of your website you need to improve.

Fortunately for digital marketers, there are plenty of tools that can assist in analyzing and improving websites for better conversion. One such tool is called a heatmap.

Outsourcing Paid Ads? Here's How to Select Your PPC Partner

Posted by Neima Chowdhury | 6/29/18 5:00 PM

Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.

But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.

Your Guide to GDPR-Compliant Email Marketing

Posted by Carl Lorenz Felipe | 6/20/18 7:00 AM

Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:

• Get their users’ consent before collecting any personal data;
• Be transparent in how they store, transmit, and use that data; and
• Allow users to edit and delete that data at their leisure.

The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.

The GDPR: Is Your Company Compliant?

Posted by Jericho Gonzales | 6/6/18 6:00 PM

The General Data Protection Regulation (GDPR) is a new regulation under European Union (EU) law that aims to provide data security and privacy to all EU citizens and give them control over their personal data. Adopted on April 14, 2016, it is meant to replace the 1995 Data Protection Directive. It applies to any and all companies that handle the data of EU residents, even if the company itself is not based within the EU.

Social Media and SEO Recap - April & May 2018

Posted by Maria Ysabel Go | 6/1/18 7:00 AM

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories and, just recently, we're bombarded with Facebook news and updates in response to the GDPR.

Keeping up to date with such developments helps ensure that your brand remains agile, relevant and competitive. But easier said than done, right?

In this blog post, we summarize all the latest social media and SEO updates that you should know. A few of them may even become the game changer for your next marketing strategy!