Our Insights

How to Navigate an Outsourced Contract Negotiation

Posted by Xenia-Chloe Villanueva | 7/2/19 10:00 AM

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

Manila HUG 2019: Embracing a Strategy that Puts Customers First

Posted by Neima Chowdhury | 6/25/19 6:00 PM

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle. This realization is among the key takeaways of Filipino marketers who attended the first 2019 Manila HubSpot User Group (HUG) gathering held on May 21, 2019. Hosted by StraightArrow Corporation and its sister companies, GetCre8tive Corporation and Creative Nation Academy, this is the second HUG event in the country following the first run 4 years ago.

Biggest Content Marketing Challenges Businesses Face (And How To Solve Them)

Posted by Neima Chowdhury | 6/18/19 6:00 PM

One of the most common misconceptions about content marketing is that it’s simple and easy and can be done by just about anyone. People think that all they have to do is create content, click “Publish,” and watch the numbers roll in. This simplistic (and incorrect) approach fails to account for the complexities of content marketing and the hard work and brain power that goes into it. These assumptions can lead to content marketing challenges down the road for businesses.

Unearthing your Brand's Aesthetic on Instagram

Posted by Nic David | 6/11/19 6:00 PM

Here’s an open secret—people are attracted to a well-managed brand aesthetic. But what some content creators and curators fail to realize is that there is such a thing as being too visual. This is a mistake that even established brands can make, which can result in losing the message they want to communicate to their market.

EOS Scorecards: Measuring Success in Outsourced Marketing Services

Posted by Noelle Pico | 6/6/19 10:00 AM

When we rate or score, what we’re doing is measuring the level of success. It all boils down to how well a job gets done so that the effort spent is reflected: How does a student make sure that they graduate on time with their class? How do you know if your business is doing well?

For creative agencies that outsource their marketing services, the questions become: How can digital marketing teams deliver quality output in a consistent and timely fashion? How do they meet their clients’ needs? The answer can be as simple as scorecards.

FAQs About Outsourcing

Posted by John Russel Alba | 5/31/19 6:00 PM

As a business owner, you’re most likely aware that outsourcing services can be a viable and reliable option to help get work done. While there are risks to consider when handing over select business processes and tasks, outsourcing has been known to increase business productivity and efficiency.