Inbound and Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 4-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing

Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 5-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

Help Your Business Survive the COVID-19 Crisis

Posted by Ia Del Rosario-Gust - March 24, 2020 • 4-minute read

COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.

Topics: Digital Marketing, Business Strategy, Leadership

5 UX+ Conference Takeaways to Ponder On as a Creative in 2020

Posted by Cyrus Aaron - February 28, 2020 • 8-minute read

There have been a number of user experience (UX) conferences popping up around the world over the last decade. This is understandable as UX design plays an important role in providing positive experiences that keep users loyal to the product or brand. 

Topics: Creative Design, Web Development, User Experience, UX

Digital Marketing Ideas to Boost Your Retail Sales in Fall

Posted by Neima Chowdhury - February 10, 2020 • 6-minute read

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and May last year, the retail industry saw slower growth than expected. Analysts attributed this to consumers' restraint in spending because of flat wages growth, falling house prices, debts, and other factors. 

Topics: Digital Marketing, Retail Digital Marketing

How to Rewrite Marketing Emails into Chatbot Messages That Convert

Posted by Seong Lee - February 4, 2020 • 9-minute read

For many businesses, email is one of the preferred channels used by marketers to communicate with customers. In 2018, an average of 235.6 billion emails was sent daily for B2B andisruptors for communication as user behavior is veering towards more fast-paced conversations. As a result, if you miss responding to an email inquiry within 6 hours, there’s a high chance that you’ll lose the opportunity to convert these site visitors into leads or customers.

Topics: Email Marketing, Digital Marketing, Chatbot

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