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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Optimize & Thrive: Building Your Website with HubSpot’s CMS

Posted by Sophia Pagliawan - May 29, 2023 • 8-minute read

There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that perfectly aligns with our business goals can be overwhelming.

Topics: Marketing Tools, Case Study

UX vs. UI Design: What's the Difference?

Posted by Justine Ragos - May 23, 2023 • 8-minute read

What is UX design vs. UI design?

Topics: Web Development

The Future of Video Marketing: Emerging Trends and Strategies

Posted by Sophia Pagliawan - April 27, 2023 • 15-minute read

In today's digital landscape, video has become a powerful tool for businesses and marketers to engage with their audiences, convey their messages, and drive results. As consumer behavior evolves alongside the boom of short-form social media platforms, the future is as bright as ever for video marketing.

Topics: Digital Marketing

Creativity 101: A Complete Guide to Brainstorming

Posted by Justine Ragos - April 17, 2023 • 11-minute read

“Let’s brainstorm this.” More often than not, this statement is something you and your team have heard when you need to generate ideas and share knowledge for meetings such as quarterly business reviews (QBRs) and annual joint plannings (AJPs).

Brainstorming is the collaborative effort among individuals to think freely and gather ideas, but how do you brainstorm effectively? It’s simple: Unleash your creativity. With brainstorming and creativity working hand in hand, you also improve the quality of your discussions in meetings, planning sessions, and reviews.

Topics: Business, Marketing Tools

The Global Recession and Why It’s the Best Time to Outsource

Posted by Sophia Pagliawan - March 21, 2023 • 10-minute read

Prices are skyrocketing, costs and weakening demand challenge corporate profitability, and global unemployment rates are projected to rise by three million in 2023, a reversal from the decline experienced in recent years.

With these indicators and three of the world's biggest economies slowing down, economists are predicting a global recession is looming on the horizon. However, there is still time and ways to minimize its possible impact on your business.

Topics: Outsourcing

Outsource Graphic Design: All You Need to Know

Posted by Justine Ragos - March 15, 2023 • 13-minute read

No matter how great your content is, it will only work best with good design. This is why it’s highly important to pair it with creative design that speaks, shows, and exudes the message you want to convey. However, many business professionals no longer have the time to focus on design when work becomes a handful. They already handle a lot every day, so outsourcing creative design allows them to focus more on their company operations.

Topics: Creative Design, Outsourcing

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