Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

arrow down
Learn more how creative process outsourcing can help your business.

The Ultimate Guide to Setting Your Annual Business Goals

Posted by Sophia Pagliawan - January 1, 2023 • 11-minute read

The New Year comes with new beginnings. As we reflect on the past 12 months and plan for the rest of the year, we start thinking about our goals. What do we want to accomplish? What do we want to improve? Goal setting is a purposeful process that begins with identifying a new objective, skill, or project that we want to achieve. It allows us to take control of our life and work's direction, increases our happiness, and keeps us motivated.

Topics: Business, Marketing Tools

Business Blogging Essentials: What You Need to Start a Blog

Posted by Justine Ragos - December 6, 2022 • 14-minute read

If you turn to the internet for answers to questions, chances are, you’ve ended up on a post from a company blog. The great thing about blogs is that they answer common questions to make it easy for consumers—like you—to get to know the brand better. By providing answers, tips, and solutions, blogs let the brand introduce products and services in a way that builds trust through valuable information. If you’re looking to start a blog for your business, these blogging essentials will guide you through the process of how to get started on your business blog.

Topics: Digital Marketing

Naughty or Nice: How to Launch an Effective Holiday Campaign

Posted by Sophia Pagliawan - November 11, 2022 • 11-minute read

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.

Topics: Digital Marketing, Business

Create for the World: Supporting A Real Estate Company’s Growth

Posted by John Kenneth Castro - November 9, 2022 • 4-minute read

Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large corporations have it easy: with dedicated departments for various aspects of their business, they have the resources needed to maximize their profits, and ensure great customer service, while also marketing themselves.

Given all that, how are small to medium-sized businesses supposed to compete when they only have access to limited resources? What they could do is work with industry experts who understand their needs and provide support through creative process outsourcing (CPO).

Topics: Business, Case Study

Trust the Process: On Mental Health in the Workplace

Posted by Noelle Pico - November 3, 2022 • 8-minute read

“Mental health is not a destination, but a process.
It's about how you drive, not where you're going.”
— Noam Shpancer, Ph.D.

Hybrid Work Model: Get Work Done When and Where You’re Most Productive

Posted by John Kenneth Castro - October 6, 2022 • 9-minute read

In most modern enterprises, hybrid work schedules are gaining acceptance and will likely stay that way for the foreseeable future. More and more people are expressing a preference to working from home and businesses are taking notice.

Latest Posts