The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, competition will also be intense, so you need to come up with unique, catchy ideas to stand out. This can also be the time to work on social media christmas campaigns to capture the attention of your target audience.
Topics: Digital Marketing News, Social Media Marketing, SEO, Social Media
Artificial intelligence (AI) technology has become more advanced and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more intelligently to the preferences of its owners. Companies who sell AI products today are aware of the industry’s potential which is why they invest in these products and market them well. One of their methods is by improving the visibility of these products through social media and seo. Keeping up with the latest updates is important so that they can use these to their advantage.
Topics: Digital Marketing News, Social Media Marketing, SEO
In our previous blog post, we discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them easier to understand.
Topics: Heatmap
In order to leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. What makes your visitors stay? What makes them leave? What interests them? What do they ignore? Determining these things will guide you in identifying what aspects of your website you need to improve.
Fortunately for digital marketers, there are plenty of tools that can assist in analyzing and improving websites for better conversion. One such tool is called a heatmap.
Topics: Heatmap
Pay-per-click (PPC) advertising is an important part of a digital marketing strategy. It complements your search engine optimization (SEO) efforts and helps you improve traffic and boost conversion.
But since you have to pay for these ads, you could spend more than you earn if it’s done wrong. This is why some prefer to outsource PPC management. Having experts handle your PPC campaign could save you time and may mean access to better tools and reporting.
Topics: PPC
Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:
The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.
Topics: Email Marketing, GDPR compliance guide
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