Our Insights

Your Guide to GDPR-Compliant Email Marketing

Posted by Carl Lorenz Felipe | 6/20/18 7:00 AM

Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:

• Get their users’ content before collecting any personal data;
• Be transparent in how they store, transmit, and use that data; and
• Allow users to edit and delete that data at their leisure.

The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.

The GDPR: Is Your Company Compliant?

Posted by Jericho Gonzales | 6/6/18 6:00 PM

The General Data Protection Regulation (GDPR) is a new regulation under European Union (EU) law that aims to provide data security and privacy to all EU citizens and give them control over their personal data. Adopted on April 14, 2016, it is meant to replace the 1995 Data Protection Directive. It applies to any and all companies that handle the data of EU residents, even if the company itself is not based within the EU.

Social Media and SEO Recap - April & May 2018

Posted by Maria Ysabel Go | 6/1/18 7:00 AM

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories and, just recently, we're bombarded with Facebook news and updates in response to the GDPR.

Keeping up to date with such developments helps ensure that your brand remains agile, relevant and competitive. But easier said than done, right?

In this blog post, we summarize all the latest social media and SEO updates that you should know. A few of them may even become the game changer for your next marketing strategy!

A Tried and Tested Inbound Marketing Process for Better Business

Posted by Jade Albert | 3/16/18 9:04 AM

For marketing agencies and the like, stress from working with third parties in the creative equation is something very familiar. It’s important for all organizations to establish a set of processes to provide a more efficient way to work and a sense of control over the work being done. 

Developing a Strategic Relationship through Joint Business Planning

Posted by Laurice Calvo | 3/14/18 9:18 AM

Contrary to what some suppliers and service providers may believe, it is important not to get caught up in the number of clients you work with. Rather, your focus should be on the quality of your clients, as well as whether or not both parties see the value in working together.

Project Management Tools Your Project Manager Should Know

Posted by Clarri Fulgar | 3/12/18 10:46 AM

Every project manager worth their salt knows that (1) time is essential and (2) being organized makes the the task of handling projects much easier. Unclear deliverables and emails to sort out — with time pressure on top of all that — will definitely result in a major headache, not just for you but also for your client/s and team members as well.