Our Insights

Manila HUG 2019: Humanizing Social Media Strategy for Customer Delight

Posted by Neima Chowdhury | 11/29/19 6:00 PM

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand. 

5 Tips on Maximizing Facebook’s Retargeting Ads to Grow Your Business

Posted by Earl John Diaz | 11/20/19 6:00 PM

Let’s pretend that you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get in the production and to do that, you have two choices in mind: try to amaze the judges with an improvised performance or do some research on their work to get a better idea of what their preferred dramatic techniques are.

While spontaneity is a great attribute if executed well, adapting yourself to ideas that have worked before is a more systematic approach.

Marketing Automation 101: What Is It and Why Is It Important?

Posted by Neima Chowdhury | 10/30/19 10:00 AM

Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

5 Ways to Maximize Instagram Features to Gain Loyal Followers

Posted by Ri Ranjo | 10/9/19 6:00 PM

Did you know that one of the biggest and most common mistakes Instagrammers make is having considerably more people under their Following than in their Followers? In fact, this may be the reason why people could be less inclined to follow certain accounts.

Manila HUG 2019: Aligning Sales and Marketing Teams with Sales Enablement

Posted by Neima Chowdhury | 9/25/19 10:00 AM

It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.

Voice Search: How to Optimize Your Website for the Rising SEO Trend

Posted by Zandrex Laureano | 8/20/19 10:00 AM

In a world driven by connectivity and convenience, mobile devices and virtual assistants have become a big part of our day-to-day. With the ability to give commands like creating tasks, messaging contacts, or searching the web without even opening your smartphone, smart speaker, or even on an operating system, users have grown accustomed to—and reliant on—voice assistants in ways they never imagined.