Inbound and Digital Marketing Insights

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.

There have been a number of user experience (UX) conferences popping up around the world over the last decade. This is understandable as UX design plays an important role in providing positive experiences that keep users loyal to the product or brand. 

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and May last year, the retail industry saw slower growth than expected. Analysts attributed this to consumers' restraint in spending because of flat wages growth, falling house prices, debts, and other factors. 

For many businesses, email is one of the preferred channels used by marketers to communicate with customers. In 2018, an average of 235.6 billion emails was sent daily for B2B andisruptors for communication as user behavior is veering towards more fast-paced conversations. As a result, if you miss responding to an email inquiry within 6 hours, there’s a high chance that you’ll lose the opportunity to convert these site visitors into leads or customers.