Our Insights

Voice Search: How to Optimize Your Website for the Rising SEO Trend

Posted by Zandrex Laureano | 8/20/19 10:00 AM

In a world driven by connectivity and convenience, mobile devices and virtual assistants have become a big part of our day-to-day. With the ability to give commands like creating tasks, messaging contacts, or searching the web without even opening your smartphone, smart speaker, or even on an operating system, users have grown accustomed to—and reliant on—voice assistants in ways they never imagined.

Making Outsourced Digital Marketing Count with Brand Development

Posted by Xenia-Chloe Villanueva | 8/8/19 6:00 PM

There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark on the digital space. But this democratization of tools and services to gain an online presence can lead to oversaturation. Messages get buried in the newsfeed every five seconds. To make your messaging stick, return to the basics of branding.

The Ultimate Hack to Facebook and Instagram Ads for eCommerce in 2019

Posted by Mae Bonifacio | 7/31/19 10:00 AM

Let’s paint a picture: you put together a social media posting plan with witty captions and then schedule these across different social media platforms according to recommended best times. Unfortunately, you find that your posts only gain engagement of a maximum of 5 reacts—and this is before you reach out and ask family or colleagues to interact with your posts.

Quiz: Is Your Business Ready for Outsourcing?

Posted by John Russel Alba | 7/16/19 10:00 AM

Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled and, in effect, so did your workload—so much, that your in-house marketing team is starting to struggle and create strategies just to try to keep up. Looks like you’re needing support.

How to Navigate an Outsourced Contract Negotiation

Posted by Xenia-Chloe Villanueva | 7/2/19 10:00 AM

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

Manila HUG 2019: Embracing a Strategy that Puts Customers First

Posted by Neima Chowdhury | 6/25/19 6:00 PM

Prioritizing customers is an unwritten rule in business. Almost everyone knows that in order to support business success, you have to employ customer-first strategy. However, companies are falling behind when it comes to the application of this principle. This realization is among the key takeaways of Filipino marketers who attended the first 2019 Manila HubSpot User Group (HUG) gathering held on May 21, 2019. Hosted by StraightArrow Corporation and its sister companies, GetCre8tive Corporation and Creative Nation Academy, this is the second HUG event in the country following the first run 4 years ago.