Inbound and Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

The ABCs of Selling Online: Why You Should and How to Get Started

Posted by Joyce Claravall - July 1, 2020 • 5-minute read

In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky financial foundations started to crumble. As the months progressed, a lot of small to medium businesses were forced to file for bankruptcy and close down.

Topics: Retail Digital Marketing, Business Strategy, eCommerce Marketing

How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 3-minute read

People who wish to manage their own schedule, finances, and services often become solopreneurs and run their business independently. Finally, you are your own boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their set-up than when they worked in a traditional setting.

Topics: Marketing Automation, Business Strategy

Manila HUG 2020: Attracting & Targeting Audience with SEM Tools

Posted by Neima Chowdhury - June 9, 2020 • 8-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

Topics: Inbound Marketing, SEO, SEO Updates, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing, Business Strategy, Google Tools

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 4-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing

Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 5-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

Help Your Business Survive the COVID-19 Crisis

Posted by Ia Del Rosario-Gust - March 24, 2020 • 4-minute read

COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.

Topics: Digital Marketing, Business Strategy, Leadership

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