Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Xenia-Chloe Villanueva

is an Inbound Marketing Specialist at StraightArrow Corporation. She is also a poet whose works have appeared in Philippine and U.S. literary publications. She runs a blog on regional arts and culture while experimenting in the kitchen, jogging around the city and collecting unicorns -- in marketing and in toys.

Recent Posts:

Manila HUG 2020 to 2021: How to Thrive In the New Normal With Your HubSpot Marketing Consultant

Posted by Xenia-Chloe Villanueva - February 9, 2021 • 4-minute read

The year 2020 surprised us all with a series of unprecedented events that tested our capacity to adapt and thrive among the challenges. Since the COVID-19 pandemic hit, marketers have been under tremendous pressure to guide their marketing teams AND their sales and customer service teams through the unfamiliar territory. They’ve had to help as many teams as possible and as needed in the company go digital and connect with customers and prospects as the world shelters in place. Along the way, we also saw new challenges such as a tighter and more competitive marketplace. In turn, our clients discovered alternative means to market and tell our stories, and have them reach their intended audiences.

Topics: HubSpot, HubSpot User Groups

Making Outsourced Digital Marketing Count with Brand Development

Posted by Xenia-Chloe Villanueva - August 8, 2019 • 4-minute read

There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark on the digital space. But this democratization of tools and services to gain an online presence can lead to oversaturation. Messages get buried in the newsfeed every five seconds. To make your messaging stick, return to the basics of branding.

Topics: Branding, Company News

How to Navigate an Outsourced Contract Negotiation

Posted by Xenia-Chloe Villanueva - July 2, 2019 • 7-minute read

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

Topics: Creative Process Outsourcing, Business Psychology, outsourcing calculator

How to Manage a Marketing Team (and How to Lead One) Part 2

Posted by Xenia-Chloe Villanueva - February 21, 2018 • 4-minute read

As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people of different learning styles, working preferences, focus areas and sometimes, locations.

Topics: Corporate Culture, Agency Management or Growth

How to Manage a Marketing Team (and How to Lead One) Part 1

Posted by Xenia-Chloe Villanueva - February 14, 2018 • 4-minute read

Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets easy.

Topics: Inbound Marketing

Partnering With A HubSpot Partner Agency: A Recipe For Success

Posted by Xenia-Chloe Villanueva - May 26, 2016 • 3-minute read

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

Topics: Inbound Marketing, Agency Management or Growth, HubSpot

Recent Posts