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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Xenia-Chloe Villanueva

Chloe is an Inbound Marketing Specialist at StraightArrow Corporation. She is also a poet whose works have appeared in Philippine and U.S. literary publications. She runs a blog on regional arts and culture while experimenting in the kitchen, jogging around the city and collecting unicorns -- in marketing and in toys.

Recent Posts:

Branding with adobo Masterclass 2019

Posted by Xenia-Chloe Villanueva - August 8, 2019 • 4-minute read

There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark in the digital space. But this democratization of tools and services to gain an online presence can lead to oversaturation. Messages get buried in the newsfeed every five seconds. To make your messaging stick, return to the basics of branding.

Topics: Creative Design

16 Tips to Help Navigate an Outsourcing Contract Negotiation

Posted by Xenia-Chloe Villanueva - July 2, 2019 • 7-minute read

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth. Discover how you navigate an outsourcing contract negotiation.

Topics: Business

How to Manage a Marketing Team (and How to Lead One) Part 2

Posted by Xenia-Chloe Villanueva - February 21, 2018 • 4-minute read

As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people of different learning styles, working preferences, focus areas and sometimes, locations.

Topics: Business

How to Manage a Marketing Team (and How to Lead One) Part 1

Posted by Xenia-Chloe Villanueva - February 14, 2018 • 4-minute read

Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets easy.

Topics: Digital Marketing

Partnering With A HubSpot Partner Agency: A Recipe For Success

Posted by Xenia-Chloe Villanueva - May 26, 2016 • 3-minute read

Similar to a pastry chef making brownies, creative work can be second nature to agencies. But as our own experience and the experiences of other agencies tell us, nailing and scaling can sometimes prove to be a little too much.

Topics: Digital Marketing, Business, Marketing Tools

5 Workspace Ideas From The HubSpot Office Tour

Posted by Xenia-Chloe Villanueva - December 3, 2015 • 4-minute read

A day after the excitement that was the Inbound Marketing Conference 2015, members of the StraightArrow team were invited for a tour of the HubSpot office.

Last September, we found ourselves at 25 First Street, 2nd Floor, Cambridge, Massachusetts along with other HubSpot Partners in the Asia Pacific. It was an opportunity to get to know inbound marketers from the region in a laid-back environment. It also gave some some ideas on building a company culture that is focused on inbound.

Topics: Business

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